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KIOSK MY GRITS! THE EAGLES ARE SELLING SOME MERCHANDISE
Published March 27, 1998
The Eagles have opened a kiosk to sell licensed team merchandise at the USAirways hub in the Philadelphia Int'l Airport. The kiosk is the first of its kind offered by an NFL team. Eagles Dir of Merchandising Steve Strawbridge told THE DAILY that the team will open another kiosk at the airport this fall. This season will also mark the return of the Eagles traveling merchandise trailer, introduced at the team's training camp in Lehigh last fall. The trailer, the Eagles' "merchandise store on wheels," will be in operation throughout training camp, at Friday pre-game festivities and in front of Veterans Stadium on game days. Strawbridge said that the airport kiosk, merchandise trailer and altered uniforms have all attributed to the team's increase in merchandise sales. The Eagles jumped from 15th in licensed merchandise sales in '95, to sixth place in '97, the highest for a non-playoff team. Strawbridge added that the Eagles will also send out an initial 300,000 merchandise catalogs this season, building on the over 200,000 it sent to fans last year. The team has produced its own in-house merchandise catalogs for the past three years (THE DAILY).