The Eagles have opened a kiosk to sell licensed team
merchandise at the USAirways hub in the Philadelphia Int'l
Airport. The kiosk is the first of its kind offered by an
NFL team. Eagles Dir of Merchandising Steve Strawbridge
told THE DAILY that the team will open another kiosk at the
airport this fall. This season will also mark the return of
the Eagles traveling merchandise trailer, introduced at the
team's training camp in Lehigh last fall. The trailer, the
Eagles' "merchandise store on wheels," will be in operation
throughout training camp, at Friday pre-game festivities and
in front of Veterans Stadium on game days. Strawbridge said
that the airport kiosk, merchandise trailer and altered
uniforms have all attributed to the team's increase in
merchandise sales. The Eagles jumped from 15th in licensed
merchandise sales in '95, to sixth place in '97, the highest
for a non-playoff team. Strawbridge added that the Eagles
will also send out an initial 300,000 merchandise catalogs
this season, building on the over 200,000 it sent to fans
last year. The team has produced its own in-house
merchandise catalogs for the past three years (THE DAILY).
