FEMALE ATHLETE PUBLISHES NEW EDITION WITH 100 MORE ITEMS

          The Female Athlete, Inc., the NY-based catalog company
     geared toward female athletes ages 8-to-23 and their
     mothers, has launched its second edition.  The first
     catalog, which was sent to 100,000 homes in October, has
     netted more than $100,000.  The new catalog will offer 100
     more items and be sent to more than 250,000 homes.  The
     company is also planning additional catalogs for back-to-
     school '98 and Holiday '98 (Female Athlete).  N.Y.-based
     Stars & Strategies will serve as the catalog company's
     exclusive marketing agency, providing The Female Athlete
     with all aspects of marketing, including PR, promotional
     counsel, and overall strategic planning within the girl's
     and women's sports arena (Stars & Strategies).