FOOTBALL AD SALES GET FRIED AT ABC, ESPN

          ABC Exec VP/Marketing & General Sales Manager LARRY
     FRIED has been named the executive in charge of NFL ad sales
     for both ABC Sports and ESPN, according to Rich Katz of DAILY
     VARIETY.  Beginning this season, all NFL sales for ABC and
     ESPN "must be run through Fried."  Katz reports that the
     expansion of Fried's duties "would appear to be a victory for
     ABC," since Fried reports directly to ABC President of Ad
     Sales MARVIN GOLDSMITH.  Sports media buyers "have been
     buzzing about the internal Disney competition for weeks." 
     Last year, "Monday Night Football," and ESPN's football
     packages were sold separately.  Katz also reports that JON
     LITNER has been promoted to Senior VP/Programming for ABC
     Sports.  Litner was formerly VP/Programming for ABC's sports
     division (Rich Katz, DAILY VARIETY, 3/25).