SBD/25/Events Attractions

FINAL FOUR NEWS & NOTES: UTAH TO GAIN MORE EXPOSURE THAN $$

          Although the Univ. of Utah has reached the Final Four,
     school AD Chris Hill said, "This event is not something we
     look at as a pot of gold or money at the end.  We think of
     it as a pot of gold in publicity and fun."  Preliminary
     estimates suggest Utah and the 15 other schools in the
     Western Athletic Conference will split about $1.6M or
     roughly $100,000 each from the Final Four berth.  Utah was
     allotted about 3,500 tickets to sell, but the revenues go to
     the NCAA.  Hill: "Somebody offered us a scalper's $300,000
     to buy 1,000 tickets, and we wouldn't let them do it.  We
     just can't do that" (Marjorie Cortez, DESERET NEWS, 3/24).
          WHO'S GOT TICKETS? In San Antonio, reps for "several
     celebrities," including George Clooney, Mario Lopez, Ethan
     Hawke, Matthew McConaughey and Ron Howard, have called local
     Final Four officials for tickets.  Final Four Committee Dir
     Sandra Lopez: "We don't get into who's who.  We don't have
     tickets" (Cindy Ramos, SAN ANTONIO EXPRESS-NEWS, 3/25).
          GOING FOR BROKE: In San Antonio, Travis Poling reports
     that the price of a Final Four ticket through a broker "is
     up to $4,500 this week."  The brokers say that they buy some
     of their tickets from NCAA corporate sponsors, but "several"
     sponsors denied any of their tickets were sold to brokers. 
     Sears spokesperson Lee Antonio: "We use up all our tickets,
     and we have to go out and buy more" (EXPRESS-NEWS, 3/25).

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