Orlando City's Rawlins Still A Fan First Plans Advance For DC Soccer Stadium Minneapolis Area Official Chooses Side In MLS Bid MLS Atlanta President Gives First Interview Sources: Krafts Planning Boston Soccer Stadium TFC Freezes Season-Ticket Renewal Prices MLS Execs: Klinsmann Pushing Players Toward Europe NYC FC Unveils First Jersey Heineken Inks Multi-Year Deal With Fire LAFC Owners Talk Plans For MLS Club
SBD/24/Sponsorships Advertising Marketing
KELLOGG'S GETS TITLE SPONSORSHIP; MLS UNVEILS NEW '98 ADS
Published March 24, 1998
Kellogg USA will become title sponsor of Soccer In The Streets, a GA-based, non-profit dedicated to bringing soccer to the inner city. The Kellogg's Soccer In The Street program will be conducted in 13 cities (Kellogg's). MLS: MLS's new ad campaign from Dallas-based Dieste & Partners, "Lessons in Passion," was examined by Jerry Langdon in USA TODAY. He called the spots "pretty good. Particularly impressive is the 'Dancing' promo, set to Mambo music, with players making great faking moves and dribbling past defenders." There will be eight spots, half of which have been completed. The other half will be done by April (USA TODAY, 3/23)....BRANDWEEK's Terry Lefton reports that MLS is holding All-Star balloting at the 2,200 Kmart stores nationwide in a promo that also gets the league's licensed apparel "into mass retail for the first time." All-Star voting runs May 3-June 28 with ballots available in Kmart's Sports Center licensed apparel areas. Lefton adds that Kmart "gets the exclusive on MLS licensed apparel at mass merch for the rest of the year, while MLS gains access to one of the most desirable retail venues" (BRANDWEEK, 3/23).