Beckham Group To Pay For Resident Relocation Impact Add Former EPL Star Drogba MLS Inks Multiyear Deal With DraftKings Atlanta MLS Ticket Desposits Approaching 24K Miami Mayor Ready For MLS Stadium Talks MLS On Pace To Break Attendance Record Beckham Plans MLS Venue Near Marlins Park Dos Santos Signing A Boost For Galaxy, MLS Charlotte Eyes MLS Impression With Soccer Games Whitecaps Hope To Compete Sans Big Spending
SBD/24/Sponsorships Advertising Marketing
KELLOGG'S GETS TITLE SPONSORSHIP; MLS UNVEILS NEW '98 ADS
Published March 24, 1998
Kellogg USA will become title sponsor of Soccer In The Streets, a GA-based, non-profit dedicated to bringing soccer to the inner city. The Kellogg's Soccer In The Street program will be conducted in 13 cities (Kellogg's). MLS: MLS's new ad campaign from Dallas-based Dieste & Partners, "Lessons in Passion," was examined by Jerry Langdon in USA TODAY. He called the spots "pretty good. Particularly impressive is the 'Dancing' promo, set to Mambo music, with players making great faking moves and dribbling past defenders." There will be eight spots, half of which have been completed. The other half will be done by April (USA TODAY, 3/23)....BRANDWEEK's Terry Lefton reports that MLS is holding All-Star balloting at the 2,200 Kmart stores nationwide in a promo that also gets the league's licensed apparel "into mass retail for the first time." All-Star voting runs May 3-June 28 with ballots available in Kmart's Sports Center licensed apparel areas. Lefton adds that Kmart "gets the exclusive on MLS licensed apparel at mass merch for the rest of the year, while MLS gains access to one of the most desirable retail venues" (BRANDWEEK, 3/23).