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  • CBC/TSN ACQUIRE CANADIAN OLYMPIC RIGHTS IN JOINT BID

              CBC "joined forces" with TSN yesterday to sign a
         "record" US$160M deal for Canadian broadcast rights to the
         next five Olympic Games, according to Longley & Buffery of
         the TORONTO SUN.  The deal was "a huge win" for the two nets
         in what "has become a bitter battlefield" for sports rights
         in Canada.  CTV and its planned all-sports network, CTV
         Sports, "were the losers" in the battle, since the Games
         "would have provided a solid foothold in the TV sports
         arena."  CBC and TSN paid an average of US$32M per Games,
         which "eclipses" the previous Canadian high of US$20M, which
         CBC paid for the '96 Games.  CBC Sports President Alan Clark
         said it would be "terrific if Toronto got" the 2008 Games,
         "but we didn't bid on that basis."  Longley & Buffery add
         that the partnership means that Canadians "could see as much
         as" 800 hours of Games coverage through a combination of
         CBC, TSN, Newsworld, CBC French, and RDS networks (TORONTO
         SUN, 3/20).  Longley adds that the partnership between CBC
         and TSN "has been in the works for some time," and working
         together "will help both networks" against CTV's "growing
         sports threat."  With the "ratings success" of the Nagano
         Games, CBC's Clark is "convinced" that the future Games will
         be "an easy and profitable sell" (TORONTO SUN, 3/20).
    
    

    Print | Tags: Canadian Broadcasting Corp., Media
  • MEDIA NOTES

              PERSONALITIES: NBC has extended the contracts of lead
         golf analyst Johnny Miller and NBA analyst Bill Walton for
         four more years (Rudy Martzke, USA TODAY, 3/20)....In SI,
         John Walters reviews Isiah Thomas' performance as an analyst
         on the "NBA on NBC," under the sub-head "Isiah Thomas Not An
         NBA All-Star Analyst -- Yet."  Walters: "Despite his
         charismatic presence, Thomas has a soft voice that doesn't
         engage viewers ... [h]is energy level wavers during a
         telecast, and he says 'You know' too much."  But Walters
         adds that Bob Costas once uttered an on-air expletive early
         in his career and adds, "He got better.  So can Thomas" (SI,
         3/23 issue)....Fox Sports President David Hill, on the net's
         decision to air a boxing match against Monday night's
         Academy Awards telecast: "We wanted a viable alternative for
         guys who don't want to see how many sequins are on the
         winning gown.  What I hope happens is James Cameron scores a
         convincing win and we do well" (Baltimore SUN, 3/20).
              OTHER NOTES: At Wednesday's Penguins home game,
         "several" of the Civic Arena's message boards "touted"
         Marino Sports TV, the new cable network Pens co-Owners Roger
         Marino and Howard Baldwin plan to launch (PITTSBURGH POST-
         GAZETTE, 3/19)....The Tribune Co. "exercised its final
         option to boost its equity stake" in the WB Network, upping
         its share from 21.9% to 25% for $8M (DAILY VARIETY, 3/20).
         ...Fox Sports Net's "Baseball Thursday" returns on April 2. 
         FSN will offer each of its RSNs one of two Thursday
         telecasts every week throughout the season (FSN)....WCVB-TV
         has renewed its three-year deal with the Patriots to air
         three preseason games, and will host an expanded, hour-long
         "Patriots Preview" show on Saturday mornings throughout next
         season (BOSTON GLOBE, 3/20)....In N.Y., Phil Mushnick notes
         one of FSN's new Spike Lee-produced NHL promos "delights" in
         showing "footage of players having their heads smashed
         against the glass and sideboards," despite the fact that
         many of the league's players have suffered from concussions.
         Mushnick: "A Fox source said Wednesday that a top network
         sports executive was 'not pleased with Lee's seeing stars'
         spot -- nor that [FSN] chose to air it -- and that it would
         likely be pulled before the weekend" (N.Y. POST, 3/20).
    
    

    Print | Tags: NBA, NBC, New England Patriots, News Corp./Fox, NHL, Pittsburgh Penguins, Sports Illustrated, Media
  • RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

              The following lists ratings from last weekend's network
         sports events.  All times are EST.  The numbers are from the
         networks (THE DAILY). 
    
    
    
    EVENT DATE NET TIME RAT/SHR
    Soccer: Paraguay vs. USA
    3/14
    ABC
    3:00-5:30pm
    1.0/3
    Horse Racing: Florida Derby
    3/14
    ABC
    5:30-6:00pm
    1.5/4
    NCAA Men's Tournament
    3/14
    CBS
    noon-2:30pm
    5.8/18
    NCAA Men's Tournament
    3/14
    CBS
    2:30-5:00pm
    6.8/19
    NCAA Men's Tournament
    3/14
    CBS
    5:00-7:11pm
    7.1/17
    NCAA Men's Tournament
    3/14
    CBS
    7:11-9:00pm
    7.0/14
    "NHL on Fox": regional games
    3/14
    FOX
    3:00-6:00pm
    1.6/5
    Int'l 3-on-3 Gymnastics Champ.
    3/14
    NBC
    2:00-3:30pm
    2.0/6
    PGA Tour: Honda Classic
    3/14
    NBC
    3:30-6:00pm
    2.4/7
    CART: Grand Prix of Miami
    3/15
    ABC
    1:30-4:00pm
    1.9/5
    MLS: United-Fusion
    3/15
    ABC
    4:00-6:00pm
    1.0/2
    NCAA Men's Tournament
    3/15
    CBS
    noon-2:15pm
    5.9/17
    MCAA Men's Tournament
    3/15
    CBS
    2:15-4:45pm
    7.8/20
    NCAA Men's Tournament
    3/15
    CBS
    4:45-7:20pm
    10.1/22
    "NBA on NBC": UTAH-DET or MIA-ORL
    3/15
    NBC
    12:00-2:30pm
    2.4/7
    PGA Tour: Honda Classic
    3/15
    NBC
    3:00-6:00pm
    3.1/8

     

    NOTE: CBS' first four days of NCAA men's tournament coverage averaged a 5.9/15, "down only one-tenth" of a ratings point from '97. Among men 18-49, this year's average is a 4.6, up from '97's 4.5 (HOLLYWOOD REPORTER, 3/20).

    Print | Tags: ABC, CBS, Champ Car World Series, MLS, NBA, NBC, NCAA, News Corp./Fox, NHL, PGA Tour, Media, Viacom, Walt Disney
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