Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Cola-Cola confirmed that its Chief Marketing Officer SERGIO ZYMAN will resign and that CHARLES FRENETTE will succeed him in the position effective May 1 (ATLANTA CONSTITUTION, 3/20)....The USTA hired JULIE CHEN for the new position of Assistant General Counsel. Chen comes to the USTA From NY-based firm McDermott, Will & Emery, where she served as a litigation partner since January '97 (USTA)....Nike Tour Media Official BOB HYDE is leaving the Tour following this month's Nike Monterrey Open, to become VP/Communications for the NFL Oilers (GOLFWEEK, 3/14 issue).
RICK HORROW, Facility Development & Strategic Planning Consultant to NFL Commissioner PAUL TAGLIABUE is featured in USA TODAY's "Sports People" under the header, "Horrow: NFL's Stadium King" (USA TODAY, 3/20)....Sources told the N.Y. POST that MARIAH CAREY is engaged to DEREK JETER. But both Jeter and Carey deny they are "altar-bound" (N.Y. POST, 3/20)....ROBERT REDFORD is negotiating with Dream Works to star in and direct "The Legend of Bagger Vance," about a "mythical" golf match in 1931. In other Hollywood news, KEVIN COSTNER is in "final talks" to star in the baseball movie "For the Love of the Game" (DAILY VARIETY, 3/20).
GREG NORMAN is profiled by Joe Bargmann in ESQUIRE under the header "Sixteen True Tales About Greg Norman." Norman, on TIGER WOODS' impact on golf: "I was probably very similar to him in a lot of ways when I was twenty-one. But you don't know what's gonna happen in the next twenty years. And I really don't see a threat from him. Just in the same way JACK NICKLAUS didn't see any threat from Greg Norman. Different times, different audience. That's the beauty of golf -- fifty million people are into it; there's a lot of audience to go around" (ESQUIRE, 4/98 issue). HE'S NOT A GOLFER, HE'S A LIFESTYLE: Bargmann calls Reebok CEO PAUL FIREMAN's move to sign Norman to a lifetime endorsement deal -- but not put the Reebok logo on his line of clothing -- "an unprecedented deal that looked nothing like the traditional athlete-sponsor setup, giving Norman not only his own label but greater independence." Fireman: "I didn't want it to be about things that look promotional. It's got to be about quality -- about building a brand under Greg Norman, not just selling goods under Greg Norman." The goal is for Norman's collection "to transcend golf, to move beyond being a player, to become an icon, a symbol of success or, at the very least, sincere aspiration." The model is Rene Lacoste's "Le Crocodile." Bargmann: "Does it matter that no one who wears an alligator shirt today actually remembers Lacoste? Norman doesn't think so." Norman's Great White Shark Enterprises, "has exploded" to include a resort development, course design, turf farms, golf events (the Shark Shootout), a licensing arm, and Norman's endorsement deals with companies such as Cobra, Chevrolet (he will drive the pace car at May's Indy 500), Boeing and Bell Helicopter. BART COLLINS, Norman's manager: "It's no longer about what deals we do for Greg. It's a matter of what businesses we put him in. It's all about building brand equity in our own product" (ESQUIRE, 4/98).