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Cola-Cola confirmed that its Chief Marketing Officer SERGIO ZYMAN will resign and that CHARLES FRENETTE will succeed him in the position effective May 1 (ATLANTA CONSTITUTION, 3/20)....The USTA hired JULIE CHEN for the new position of Assistant General Counsel. Chen comes to the USTA From NY-based firm McDermott, Will & Emery, where she served as a litigation partner since January '97 (USTA)....Nike Tour Media Official BOB HYDE is leaving the Tour following this month's Nike Monterrey Open, to become VP/Communications for the NFL Oilers (GOLFWEEK, 3/14 issue).
RICK HORROW, Facility Development & Strategic Planning Consultant to NFL Commissioner PAUL TAGLIABUE is featured in USA TODAY's "Sports People" under the header, "Horrow: NFL's Stadium King" (USA TODAY, 3/20)....Sources told the N.Y. POST that MARIAH CAREY is engaged to DEREK JETER. But both Jeter and Carey deny they are "altar-bound" (N.Y. POST, 3/20)....ROBERT REDFORD is negotiating with Dream Works to star in and direct "The Legend of Bagger Vance," about a "mythical" golf match in 1931. In other Hollywood news, KEVIN COSTNER is in "final talks" to star in the baseball movie "For the Love of the Game" (DAILY VARIETY, 3/20).
GREG NORMAN is profiled by Joe Bargmann in ESQUIRE under the header "Sixteen True Tales About Greg Norman." Norman, on TIGER WOODS' impact on golf: "I was probably very similar to him in a lot of ways when I was twenty-one. But you don't know what's gonna happen in the next twenty years. And I really don't see a threat from him. Just in the same way JACK NICKLAUS didn't see any threat from Greg Norman. Different times, different audience. That's the beauty of golf -- fifty million people are into it; there's a lot of audience to go around" (ESQUIRE, 4/98 issue). HE'S NOT A GOLFER, HE'S A LIFESTYLE: Bargmann calls Reebok CEO PAUL FIREMAN's move to sign Norman to a lifetime endorsement deal -- but not put the Reebok logo on his line of clothing -- "an unprecedented deal that looked nothing like the traditional athlete-sponsor setup, giving Norman not only his own label but greater independence." Fireman: "I didn't want it to be about things that look promotional. It's got to be about quality -- about building a brand under Greg Norman, not just selling goods under Greg Norman." The goal is for Norman's collection "to transcend golf, to move beyond being a player, to become an icon, a symbol of success or, at the very least, sincere aspiration." The model is Rene Lacoste's "Le Crocodile." Bargmann: "Does it matter that no one who wears an alligator shirt today actually remembers Lacoste? Norman doesn't think so." Norman's Great White Shark Enterprises, "has exploded" to include a resort development, course design, turf farms, golf events (the Shark Shootout), a licensing arm, and Norman's endorsement deals with companies such as Cobra, Chevrolet (he will drive the pace car at May's Indy 500), Boeing and Bell Helicopter. BART COLLINS, Norman's manager: "It's no longer about what deals we do for Greg. It's a matter of what businesses we put him in. It's all about building brand equity in our own product" (ESQUIRE, 4/98).