SBD/20/Sports Industrialists

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              Cola-Cola confirmed that its Chief Marketing Officer
         SERGIO ZYMAN will resign and that CHARLES FRENETTE will
         succeed him in the position effective May 1 (ATLANTA
         CONSTITUTION, 3/20)....The USTA hired JULIE CHEN for the new
         position of Assistant General Counsel.  Chen comes to the
         USTA From NY-based firm McDermott, Will & Emery, where she
         served as a litigation partner since January '97
         (USTA)....Nike Tour Media Official BOB HYDE is leaving the
         Tour following this month's Nike Monterrey Open, to become
         VP/Communications for the NFL Oilers (GOLFWEEK, 3/14 issue).

    Print | Tags: Edmonton Oilers, NFL, Nike, People and Pop Culture, USTA

              RICK HORROW, Facility Development & Strategic Planning
         Consultant to NFL Commissioner PAUL TAGLIABUE is featured in
         USA TODAY's "Sports People" under the header, "Horrow: NFL's
         Stadium King" (USA TODAY, 3/20)....Sources told the N.Y.
         POST that MARIAH CAREY is engaged to DEREK JETER.  But both
         Jeter and Carey deny they are "altar-bound" (N.Y. POST,
         3/20)....ROBERT REDFORD is negotiating with Dream Works to
         star in and direct "The Legend of Bagger Vance," about a
         "mythical" golf match in 1931.  In other Hollywood news,
         KEVIN COSTNER is in "final talks" to star in the baseball
         movie "For the Love of the Game" (DAILY VARIETY, 3/20).

    Print | Tags: NFL, People and Pop Culture

              GREG NORMAN is profiled by Joe Bargmann in ESQUIRE
         under the header "Sixteen True Tales About Greg Norman." 
         Norman, on TIGER WOODS' impact on golf: "I was probably very
         similar to him in a lot of ways when I was twenty-one.  But
         you don't know what's gonna happen in the next twenty years. 
         And I really don't see a threat from him.  Just in the same
         way JACK NICKLAUS didn't see any threat from Greg Norman. 
         Different times, different audience.  That's the beauty of
         golf -- fifty million people are into it; there's a lot of
         audience to go around" (ESQUIRE, 4/98 issue).
              HE'S NOT A GOLFER, HE'S A LIFESTYLE: Bargmann calls
         Reebok CEO PAUL FIREMAN's move to sign Norman to a lifetime
         endorsement deal -- but not put the Reebok logo on his line
         of clothing -- "an unprecedented deal that looked nothing
         like the traditional athlete-sponsor setup, giving Norman
         not only his own label but greater independence."  Fireman:
         "I didn't want it to be about things that look promotional. 
         It's got to be about quality -- about building a brand under
         Greg Norman, not just selling goods under Greg Norman."  The
         goal is for Norman's collection "to transcend golf, to move
         beyond being a player, to become an icon, a symbol of
         success or, at the very least, sincere aspiration."  The
         model is Rene Lacoste's "Le Crocodile."  Bargmann: "Does it
         matter that no one who wears an alligator shirt today
         actually remembers Lacoste?  Norman doesn't think so." 
         Norman's Great White Shark Enterprises, "has exploded" to
         include a resort development, course design, turf farms,
         golf events (the Shark Shootout), a licensing arm, and
         Norman's endorsement deals with companies such as Cobra,
         Chevrolet (he will drive the pace car at May's Indy 500),
         Boeing and Bell Helicopter.  BART COLLINS, Norman's manager:
         "It's no longer about what deals we do for Greg.  It's a
         matter of what businesses we put him in.  It's all about
         building brand equity in our own product" (ESQUIRE, 4/98).

    Print | Tags: Acushnet, General Motors, Reebok, People and Pop Culture
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