SBD/20/Sports Industrialists

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  • EXECUTIVE TRANSACTIONS

              Cola-Cola confirmed that its Chief Marketing Officer
         SERGIO ZYMAN will resign and that CHARLES FRENETTE will
         succeed him in the position effective May 1 (ATLANTA
         CONSTITUTION, 3/20)....The USTA hired JULIE CHEN for the new
         position of Assistant General Counsel.  Chen comes to the
         USTA From NY-based firm McDermott, Will & Emery, where she
         served as a litigation partner since January '97
         (USTA)....Nike Tour Media Official BOB HYDE is leaving the
         Tour following this month's Nike Monterrey Open, to become
         VP/Communications for the NFL Oilers (GOLFWEEK, 3/14 issue).
         
    

    Print | Tags: Edmonton Oilers, NFL, Nike, People and Pop Culture, USTA
  • NAMES IN THE NEWS

              RICK HORROW, Facility Development & Strategic Planning
         Consultant to NFL Commissioner PAUL TAGLIABUE is featured in
         USA TODAY's "Sports People" under the header, "Horrow: NFL's
         Stadium King" (USA TODAY, 3/20)....Sources told the N.Y.
         POST that MARIAH CAREY is engaged to DEREK JETER.  But both
         Jeter and Carey deny they are "altar-bound" (N.Y. POST,
         3/20)....ROBERT REDFORD is negotiating with Dream Works to
         star in and direct "The Legend of Bagger Vance," about a
         "mythical" golf match in 1931.  In other Hollywood news,
         KEVIN COSTNER is in "final talks" to star in the baseball
         movie "For the Love of the Game" (DAILY VARIETY, 3/20).
    
    

    Print | Tags: NFL, People and Pop Culture
  • SHARK INC.: THE BUSINESS OF GREG NORMAN FEATURED IN ESQUIRE

              GREG NORMAN is profiled by Joe Bargmann in ESQUIRE
         under the header "Sixteen True Tales About Greg Norman." 
         Norman, on TIGER WOODS' impact on golf: "I was probably very
         similar to him in a lot of ways when I was twenty-one.  But
         you don't know what's gonna happen in the next twenty years. 
         And I really don't see a threat from him.  Just in the same
         way JACK NICKLAUS didn't see any threat from Greg Norman. 
         Different times, different audience.  That's the beauty of
         golf -- fifty million people are into it; there's a lot of
         audience to go around" (ESQUIRE, 4/98 issue).
              HE'S NOT A GOLFER, HE'S A LIFESTYLE: Bargmann calls
         Reebok CEO PAUL FIREMAN's move to sign Norman to a lifetime
         endorsement deal -- but not put the Reebok logo on his line
         of clothing -- "an unprecedented deal that looked nothing
         like the traditional athlete-sponsor setup, giving Norman
         not only his own label but greater independence."  Fireman:
         "I didn't want it to be about things that look promotional. 
         It's got to be about quality -- about building a brand under
         Greg Norman, not just selling goods under Greg Norman."  The
         goal is for Norman's collection "to transcend golf, to move
         beyond being a player, to become an icon, a symbol of
         success or, at the very least, sincere aspiration."  The
         model is Rene Lacoste's "Le Crocodile."  Bargmann: "Does it
         matter that no one who wears an alligator shirt today
         actually remembers Lacoste?  Norman doesn't think so." 
         Norman's Great White Shark Enterprises, "has exploded" to
         include a resort development, course design, turf farms,
         golf events (the Shark Shootout), a licensing arm, and
         Norman's endorsement deals with companies such as Cobra,
         Chevrolet (he will drive the pace car at May's Indy 500),
         Boeing and Bell Helicopter.  BART COLLINS, Norman's manager:
         "It's no longer about what deals we do for Greg.  It's a
         matter of what businesses we put him in.  It's all about
         building brand equity in our own product" (ESQUIRE, 4/98).
    
    

    Print | Tags: Acushnet, General Motors, Reebok, People and Pop Culture
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