SBD/20/Sponsorships Advertising Marketing

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              Wendy's Int'l is offering an assortment of hockey-
         themed toys to promote its NHL partnership and status as
         "The Official Hamburger of the NHL."  NHL/Wendy's Kids' Meal
         Bags will feature a five-piece collection of hockey toys,
         which will be distributed at 4,600 participating Wendy's
         restaurants from March 23 through May 3.  Wendy's will
         support the program with 30-second national TV spots on
         children's programming.  The program will also be promoted
         through and wendy'  Wendy's has also
         created the NHL All-Star Artist Coloring Contest, where
         children can design and color their own hockey goalie mask. 
         The NHL will reproduce the grand prize winner's artwork on
         an actual goalie mask and the winner will be awarded a trip
         to the '99 NHL All-Star Game in Tampa, FL (Wendy's).

    Print | Tags: NHL, Wendys

              The LPGA launched its new ad campaign from Dallas-based
         DDB Needham during ESPN's coverage of the Standard Register
         Ping tournament.  One spot featured the career achievements
         of Nancy Lopez and reads: "1978 Rookie of the Year.  48 Tour
         victories.  Over $5 million in career earnings.  Three-time
         Vare Trophy winner.  Four-time Player of the Year.  A Hall
         of Famer after just 10 years.  Gave birth three times.  Top
         that one, gentlemen.  LPGA -- Hey, we can play" (THE DAILY). 
         The initial rollout of the campaign also includes a print ad
         featuring Annika Sorenstam and another TV spot featuring
         Michelle McGann.  The next phase of TV spots, which begin
         production at the end of this month, will feature Karrie
         Webb, Kelly Robbins and Laura Davies, among others (LPGA).
              CHIP SHOTS: The LPGA has partnered with Ombrelle
         sunscreen and the American Academy of Dermatology (AAD) to
         launch a skin cancer detection and protection initiative at
         select tour events.  The program will offer LPGA players and
         spectators free skin scans which detect UV damage, as well
         as free Ombrelle product samples.  The promo will launch at
         the next week's Nabisco Dinah Shore, which will also serve
         as the U.S. launch for Ombrelle products (Ombrelle).

    Print | Tags: ESPN, LPGA, Nabisco, Walt Disney

              MLB'S ROCKY MOUNTAIN HIGH: MLBP has retained GBSM
         Public Relations and Sander/GBSM Marketing to provide local
         PR for the '98 Pinnacle All-Star FanFest, to be held July 3-
         7 at the CO Convention Center (MLBP).  In Denver, Penny
         Parker previews the FanFest.  GBSM partner Rob Johnson: "The
         average fan won't be able to drive up to Coors Field and buy
         tickets for the [All-Star] game.  Instead, (FanFest) will
         give them a baseball Disneyland" (DENVER POST, 3/20).
              LANDING ON MARS: Oakley has begun shipping its Mars
         model X-Metal sunglasses line.  Suggested retail price of
         the glasses will be $265 to $315.  The Mars design was
         influenced by board member Michael Jordan, who received his
         pair with serial no. 000023.  Jordan is featured in the Mars
         ad campaign, which launched last month (Oakley).
              NOTES: The new Budweiser ad campaign from IL-based DDB
         Needham will feature boxing announcer Michael Buffer and his
         "Let's Get Ready To Rumble" tag.  No break date has been
         announced (AD AGE, 3/19)....In Boston, Gregg Krupa examines
         the NCAA tournament's financial impact on participating
         schools.  Krupa writes that a study by NC-based Price/McNabb
         estimated that last year's Sweet 16 run by UT-Chatanooga
         brought the school $22M worth of free media exposure (BOSTON
         GLOBE, 3/20)....In Montreal, an editorial addresses Nike's
         recent woes: "While [Nike] appropriated the name of a Greek
         goddess, it neglected to glance at the rest of the ancient
         Greeks' beliefs.  Had it done so, it might have known to
         avoid hubris -- the Greek's great sin, the trait of
         arrogance, of putting yourself too high.  Few other
         companies have gone down this road so brazenly."   The
         editorial concludes: "Every last thunderbolt that the
         business gods throw at it Nike deserves" (GAZETTE, 3/20).
         ....L.A.-based K2 will begin putting its logo on shorts,
         shirts and caps to be sold in surf shops.  K2 is using its
         acquisition of Katin USA as a "springboard" into the $1.7B
         surf wear industry (L.A. TIMES, 3/19).

    Print | Tags: Anheuser Busch, Acushnet, MLB, NCAA, Nike, Oakley

              The Marquee Group has entered into a joint venture with
         NY-based Stars & Strategies to broaden marketing,
         sponsorship and TV opportunities for Stars & Strategies'
         current and future women clients.  Stars & Strategies'
         athletes include U.S. Soccer players Julie Foudy and Carla
         Overbeck, Olympic swimmer Jenny Thompson and U.S. softball
         player Gillian Boxx.  Stars & Strategies' corporate clients
         include Conde Nast Sports for Women, Female Athlete catalog
         company and KidsPeace National Sports Council (THE DAILY). 

    Print | Tags: Dallas Stars

              The Lenihan Group has formed a new sports and
         entertainment marketing agency called Branding Partners. 
         The TX-based agency will help clients increase brand
         awareness by developing integrated marketing partnerships
         with sports and entertainment properties.  Houston-based
         Continental Airlines is the agency's first client.  Branding
         Partners will help Continental further develop relationships
         with performing arts organizations.  Marketing veteran Susan
         Lenihan is Branding Partners' President (Branding Partners).

    Print | Tags: Continental Airlines
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