ESPN OK With Schefter's Role With New League ESPN Moving Forward With Greenberg's Morning Show Clemson-Bama Audience Below Recent Title Games ESPN's CFP Championship Rating Down Again NFL Wild Card Weekend Down From '16 ESPN Airing 70+ Hours Of CFP Title Coverage SI's Deitsch Lauds ESPN For Berman's Transition Chris Berman Talks New Role At ESPN Afternoons, "SNF," "MNF" All Down For NFL Berman Leaving NFL Shows, But Staying At ESPN
SBD/19/Sponsorships Advertising Marketing
Published March 19, 1998
NJ-based Integrated Sports Int'l has been retained by General Mills (GMI) to serve as GMI's licensing rep for its Wheaties brand on non-food products (ISI)....Phil Rizzuto and Jim Lampley will appear in TV ads and infomercials for NY-based National Finance Corp. lending division (N.Y. DAILY NEWS, 3/19)....The marketing of Canada's Don Cherry is examined by Shawna Richer in the Toronto GLOBE & MAIL, who writes that Cherry is "the most ubiquitous media figure in Canada." Richer reports that Cherry "spurns many more endorsement offers than he accepts" (Toronto GLOBE & MAIL, 3/19)....ESPN Latin America added Chrysler to its advertising roster. The deal includes sponsorship of ESPN's Spanish League Football's '98-99 season, and partnership in consumer promos in Brazil and Argentina (ESPN Int'l).