Disney: Cable Network Unit Growth To Continue MWC Schools Increase Nat'l TV Exposure ESPN To Air Klitschko Title Bout SI Print Revenue Down In Q1 E:60 Profiles Boston Marathon Bombing Survivors Ian Darke Featured In ESPN World Cup Spot ESPN Seeing Ad Sales Jump For World Cup ESPN's Tony Reali Scores "GMA" Role Women's Title Game Overnight Best Since '04 ESPN.com "Reenacts" Aaron's 715th HR
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
Published March 19, 1998
NJ-based Integrated Sports Int'l has been retained by General Mills (GMI) to serve as GMI's licensing rep for its Wheaties brand on non-food products (ISI)....Phil Rizzuto and Jim Lampley will appear in TV ads and infomercials for NY-based National Finance Corp. lending division (N.Y. DAILY NEWS, 3/19)....The marketing of Canada's Don Cherry is examined by Shawna Richer in the Toronto GLOBE & MAIL, who writes that Cherry is "the most ubiquitous media figure in Canada." Richer reports that Cherry "spurns many more endorsement offers than he accepts" (Toronto GLOBE & MAIL, 3/19)....ESPN Latin America added Chrysler to its advertising roster. The deal includes sponsorship of ESPN's Spanish League Football's '98-99 season, and partnership in consumer promos in Brazil and Argentina (ESPN Int'l).