SEC Net Airs First Games Without Issues Fisher Angry Over ESPN's Sam Report ESPN Sorry For Report On Sam's Showering Habits ABC Gets 3.5 Overnight For LLWS Title Game Davis Gives ESPN Its Best LLWS Overnight Ever MAC, ESPN Reach 13-Year TV Deal ESPN Sees Increased LLWS Ratings SEC Network Officially Comes On The Air SEC Network To Launch Tonight Heat's National TV Appearances Down In '14-15
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
Published March 19, 1998
NJ-based Integrated Sports Int'l has been retained by General Mills (GMI) to serve as GMI's licensing rep for its Wheaties brand on non-food products (ISI)....Phil Rizzuto and Jim Lampley will appear in TV ads and infomercials for NY-based National Finance Corp. lending division (N.Y. DAILY NEWS, 3/19)....The marketing of Canada's Don Cherry is examined by Shawna Richer in the Toronto GLOBE & MAIL, who writes that Cherry is "the most ubiquitous media figure in Canada." Richer reports that Cherry "spurns many more endorsement offers than he accepts" (Toronto GLOBE & MAIL, 3/19)....ESPN Latin America added Chrysler to its advertising roster. The deal includes sponsorship of ESPN's Spanish League Football's '98-99 season, and partnership in consumer promos in Brazil and Argentina (ESPN Int'l).