MLB National Viewership Off To Good Start Disney Against New Verizon Bundle Plan NBCU, Fox Oppose Verizon Skinny Bundle NBA Regular-Season Audience Down In '14-15 ESPN's Shelley Smith Returning April 30 Sean Bratches To Leave ESPN At End Of Year NBA Playoff Overnights Have Sluggish Start ESPN Says Verizon Plan Violates Pact ESPN Policy Scrutinized After McHenry Case Tebow's Return Garners Significant Media Coverage
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SBD/19/Sponsorships Advertising Marketing
Published March 19, 1998
NJ-based Integrated Sports Int'l has been retained by General Mills (GMI) to serve as GMI's licensing rep for its Wheaties brand on non-food products (ISI)....Phil Rizzuto and Jim Lampley will appear in TV ads and infomercials for NY-based National Finance Corp. lending division (N.Y. DAILY NEWS, 3/19)....The marketing of Canada's Don Cherry is examined by Shawna Richer in the Toronto GLOBE & MAIL, who writes that Cherry is "the most ubiquitous media figure in Canada." Richer reports that Cherry "spurns many more endorsement offers than he accepts" (Toronto GLOBE & MAIL, 3/19)....ESPN Latin America added Chrysler to its advertising roster. The deal includes sponsorship of ESPN's Spanish League Football's '98-99 season, and partnership in consumer promos in Brazil and Argentina (ESPN Int'l).