ESPN On Sling TV Gets Mixed Reviews ESPN, NFL Want CFP To Change Dates Veteran ESPN Exec John Walsh Set To Retire ESPN Likes Broadcasting Pro Bowl From SB Site CFP Audience Sets Cable TV Audience Record CFP Finale Sets Cable TV Ratings Record ESPN's "Film Room" Again Gets Rave Reviews Media Roundtable Talks CFP Expectations ESPN Details Multichannel CFP Title Game Coverage Ads For CFP Title Game Costlier Than For BCS Version
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
Published March 19, 1998
NJ-based Integrated Sports Int'l has been retained by General Mills (GMI) to serve as GMI's licensing rep for its Wheaties brand on non-food products (ISI)....Phil Rizzuto and Jim Lampley will appear in TV ads and infomercials for NY-based National Finance Corp. lending division (N.Y. DAILY NEWS, 3/19)....The marketing of Canada's Don Cherry is examined by Shawna Richer in the Toronto GLOBE & MAIL, who writes that Cherry is "the most ubiquitous media figure in Canada." Richer reports that Cherry "spurns many more endorsement offers than he accepts" (Toronto GLOBE & MAIL, 3/19)....ESPN Latin America added Chrysler to its advertising roster. The deal includes sponsorship of ESPN's Spanish League Football's '98-99 season, and partnership in consumer promos in Brazil and Argentina (ESPN Int'l).