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SBD/19/Sponsorships Advertising Marketing
Published March 19, 1998
NJ-based Integrated Sports Int'l has been retained by General Mills (GMI) to serve as GMI's licensing rep for its Wheaties brand on non-food products (ISI)....Phil Rizzuto and Jim Lampley will appear in TV ads and infomercials for NY-based National Finance Corp. lending division (N.Y. DAILY NEWS, 3/19)....The marketing of Canada's Don Cherry is examined by Shawna Richer in the Toronto GLOBE & MAIL, who writes that Cherry is "the most ubiquitous media figure in Canada." Richer reports that Cherry "spurns many more endorsement offers than he accepts" (Toronto GLOBE & MAIL, 3/19)....ESPN Latin America added Chrysler to its advertising roster. The deal includes sponsorship of ESPN's Spanish League Football's '98-99 season, and partnership in consumer promos in Brazil and Argentina (ESPN Int'l).