DAN CASEY was named VP/GM of Fox Sports World.  A three
     year employee of Fox/Liberty, Casey most recently served as
     VP/Research & Planning at Fox Sports West and FSW2 (FSWo).
     ...HOWARD BALDWIN JR., who had been GM of the Penguins
     Iceoplex practice facility, has left there "to concentrate
     on duties" with the ECHL Wheeling Nailers.  Penguins Co-
     Owner ROGER MARINO said Baldwin was "bored at Iceoplex"
     (PITTSBURGH POST-GAZETTE, 3/17)....LYDIA SHAW has been named
     Affiliate Sales Account Exec with Fox Sports South.  Shaw
     comes from Turner Network Sales, where she has worked as a
     Sales Assistant for over a year (FSS).....DREW REIFENBERGER
     was named VP/Brand Sales at Turner Broadcasting, from
     VP/Sports Marketing at Turner Sports (BRANDWEEK, 3/16).

          Rockets F CLYDE DREXLER "today will be named the new
     men's head basketball coach" at the Univ. of Houston,
     according to Jerry Wizig of the HOUSTON CHRONICLE.  Drexler,
     who plans on retiring at the conclusion of this season, has
     been offered a multi-year deal worth an "estimated" $300,000
     annually (HOUSTON CHRONICLE, 3/18)....Former White House
     intern MONICA LEWINSKY sat three rows behind the Wizards
     bench last night for their game versus the Nuggets.  In DC,
     Ric Bucher writes that Wizards players were "poking each
     other and craning their necks to get a peek" at Lewinsky
     (WASHINGTON POST, 3/18)....Yankees Assistant GM KIM NG is
     profiled by Elizabeth Cohen in today's N.Y. POST.  Cohen, on
     Ng being the team's first female in a top management
     position: "At a time when women have made incredible headway
     in other sports ... baseball lags behind the pack" (N.Y.
     POST, 3/18)....GQ tabs MUHAMMAD ALI as the "Athlete of the
     Century" on its April cover, and devotes much of the issue
     to Ali ("Today," NBC, 3/18)....SPIKE LEE's ad agency, Spike
     DDB, is profiled by Stuart Elliott in the N.Y. TIMES.  Lee
     said he "chafes at the agency's being classified as a
     specialist in 'urban marketing.'"  Lee: "[W]e don't want to
     limit ourselves to urban marketing, because, let's be
     honest, a lot of times urban marketing is a code word for
     African-American, black, when the demographics you can
     successfully reach go beyond that" (N.Y. TIMES, 3/18)....
     Lawyer A.J. FAIGIN's trial against former Bills QB JIM KELLY
     got underway Tuesday in NH.  Faigin is charging Kelly with
     libel after Kelly wrote in his book that Faigin "mishandled
     his money."  Faigin said that he has lost "more than" $1M in
     business because of the book (AP/DETROIT NEWS, 3/18).
          AGENT ORANGE: Cuban sports agent JOE CUBAS was profiled
     in the Toronto GLOBE & MAIL.  Cubas has brought "about 20"
     Cubans to the U.S. to play MLB, including Marlins World
     Series MVP LIVAN HERNANDEZ.  Cubas, on his relationship with
     his clients: "I think the key to being a good agent is being
     a good human being.  It's not what you can do for them as an
     agent.  When you make a list of what I am to them, agent is
     at the bottom of the list" (GLOBE & MAIL, 3/17)....MLB agent
     SCOTT BORAS does "The One-Minute Interview" with Laura
     Washington in the April edition of MONEY.  Boras, on his
     "cardinal rule for negotiating retail purchases": "Determine
     what the seller is willing to sell for without ever advising
     them what you're willing to buy for" (MONEY, 4/98 issue).