SBD/18/Events Attractions

EVENT & ATTRACTION NOTES

          The PGA Tour Honda Classic "is raising its purse" a
     record $800,000 to $2.6M next year.  The Tour "is kicking
     $300,000 into every tournament's purse next year" as a
     result of its new TV deal, which "is expected to generate
     revenues of close to" $400M from '99 through 2002 (SUN-
     SENTINEL, 3/17)....The Boise Convention and Visitors bureau
     estimated that last weekend's NCAA men's Tournament West
     Regional had a direct economic impact of $3.5M on the region
     (OREGONIAN, 3/17)....Charles Pasarell, Dir of the State Farm
     Evert Cup and the Newsweek Champions Cup tennis events held
     at Indian Wells, CA, said the event has "outgrown its
     present facility" and "requires a new, multi-court complex
     with a stadium that accommodates 16,000 or so."  Pasarell
     said, "We'd like to stay where we are, but we've had
     conversations with other places, too - Las Vegas,
     Scottsdale, Rio (Brazil) (WALL STREET JOURNAL, 3/17).

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