SPONSORSHIP IN AUTO RACING CONFERENCE -- MAY 12 & 13 AT CMS

          Sponsorship in Auto Racing Conference -- May 12 & 13,
     Charlotte Motor Speedway.  Strategic Research Institute
     offers its second conference for sponsors, team owners and
     industry executives to learn how to capitalize on the boom
     in motor sports.  Topics include how to select the right
     sponsor opportunity for your brand, promotion strategies,
     exposure, retail integration, hospitality, managing budgets,
     working with drivers, teams and racetracks, and much more. 
     Case studies include: MCI, Slim Jim, CART, Jarrett
     Enterprises, Philips Communications, EasyCare, Kool, Coca-
     Cola and others.  Opportunities to network with senior
     executives involved in the business of auto racing.  Fee
     $1,195.  Call 800-599-4950 to request brochure and mention
     that you saw it in THE SPORTS BUSINESS DAILY.