INTERSPORT TEAMS WITH LIFETIME NETWORK ON WOMEN'S EVENTS

          IL-based Intersport TV will join Lifetime to produce
     the inaugural Lifetime Basketball Festival, which will match
     eight collegiate teams over two days in January '99,
     according to Langdon Brockinton of MEDIAWEEK.  Intersport is
     looking to "sell a title sponsorship" for the event, in
     addition to producing the telecasts, and will also produce
     Lifetime's broadcast of the Honda All-Star Challenge
     collegiate event set to air March 28.  In other news,
     Intersport is "looking to pitch either a title sponsorship
     or two co-presenting sponsorships" for the U.S. Collegiate
     Golf Championships, airing April 4 and 5 on ESPN.  Eleven
     top U.S. teams and one Japanese team will participate in the
     event (Langdon Brockinton, MEDIAWEEK, 3/9 issue).