SBD/11/Sponsorships Advertising Marketing

WNBA PARTNER WILL AGAIN CHAMPION FIGHT AGAINST BREAST CANCER

          Champion Products will expand its commitment to the
     fight against breast cancer via its partnership with the
     WNBA.  Champion will again donate a portion of its sales of
     WNBA apparel to the National Alliance of Breast Cancer
     Organization (NABCO) in '98.  In addition, Champion will
     feature the NABCO name and a pink ribbon on all WNBA point-
     of-sale materials and garment hangtags (Champion).

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