Lynx' Title Win Hits Early On "SportsCenter" WNBA Finals Coverage Not Prominent WNBA Sees Good Coverage From ESPN WNBA Sky Still Seeking Profitability WNBA Makes Proposal For New CBA Deal Weekend Plans With Paula Williams Madison Rookies Helped WNBA Reach Metrics WNBA Attendance Up Slightly From '12 WNBA Fever Benefitting From Title Win WNBA Faces Issues In CBA Negotiations
SBD/11/Sponsorships Advertising Marketing
WNBA PARTNER WILL AGAIN CHAMPION FIGHT AGAINST BREAST CANCER
Published March 11, 1998
Champion Products will expand its commitment to the fight against breast cancer via its partnership with the WNBA. Champion will again donate a portion of its sales of WNBA apparel to the National Alliance of Breast Cancer Organization (NABCO) in '98. In addition, Champion will feature the NABCO name and a pink ribbon on all WNBA point- of-sale materials and garment hangtags (Champion).