SBD/11/Facilities Venues

NEW ANGEL IN THE OUTFIELD: PEPSI PLUGS INTO TO EDISON

          Disney signed a 10-year deal with PepsiCo for pouring
     rights at Edison Int'l Field, according to the L.A. TIMES. 
     Terms were not disclosed.  According to the report, "Coca-
     Cola Co. walked away from a new contract to be the sole soft
     drink supplier" at Edison Field, "[b]reaking a long-standing
     arrangement with Walt Disney Co."  Coke, which has been the
     sole soft drink supplier to Disney's theme parks since 1955,
     had the right to match Pepsi's offer but "decided that the
     price was too high" (L.A. TIMES, 3/11).  The deal gives
     Pepsi pouring exclusivity in eight MLB parks, while Coke has
     rights to the other 22 parks (Skip Wollenberg, AP, 3/11).

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