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NEW ANGEL IN THE OUTFIELD: PEPSI PLUGS INTO TO EDISON
Published March 11, 1998
Disney signed a 10-year deal with PepsiCo for pouring rights at Edison Int'l Field, according to the L.A. TIMES. Terms were not disclosed. According to the report, "Coca- Cola Co. walked away from a new contract to be the sole soft drink supplier" at Edison Field, "[b]reaking a long-standing arrangement with Walt Disney Co." Coke, which has been the sole soft drink supplier to Disney's theme parks since 1955, had the right to match Pepsi's offer but "decided that the price was too high" (L.A. TIMES, 3/11). The deal gives Pepsi pouring exclusivity in eight MLB parks, while Coke has rights to the other 22 parks (Skip Wollenberg, AP, 3/11).