GOTTA BE THE SHOES: WOMEN TOP BUYERS OF ATHLETIC FOOTWEAR

          The Athletic Footwear Association charts a demographic
     breakdown of sales in the athletic footwear market.  Numbers
     for are for the period from January to June of each year. 
     Dollars in billions (Athletic Footwear Association):

     

  
 
    
GROUP
    
'94
    
'95
    
'96
    
'97
  
  
 
    
Men's
    
 
      
$2.276
    
    
 
      
$2.315
    
    
 
      
$2.589
    
    
 
      
$2.673
    
  
  
 
    
Women's
    
 
      
$2.441
    
    
 
      
$2.711
    
    
 
      
$2.921
    
    
 
      
$3.043
    
  
  
 
    
Juniors'
    
 
      
$ 
        .510
    
    
 
      
$ 
        .494
    
    
 
      
$ 
        .567
    
    
 
      
$ 
        .576
    
  
  
 
    
Infants'
    
 
      
$ 
        .077
    
    
 
      
$ 
        .090
    
    
 
      
$ 
        .112
    
    
 
      
$ 
        .099
    
  
  
 
    
Not Reported
    
 
      
$ 
        .086
    
    
 
      
$ 
        .077
    
    
 
      
$ 
        .094
    
    
 
      
$ 
        .118
    
  
  
 
    

  
  
 
    
TOTAL
    
 
      
$5.390
    
    
 
      
$5.687
    
    
 
      
$6.283
    
    
 
      
$6.509