SBD/10/The Back Of The Book

GOTTA BE THE SHOES: WOMEN TOP BUYERS OF ATHLETIC FOOTWEAR

          The Athletic Footwear Association charts a demographic
     breakdown of sales in the athletic footwear market.  Numbers
     for are for the period from January to June of each year. 
     Dollars in billions (Athletic Footwear Association):

     
GROUP '94 '95 '96 '97
Men's
$2.276
$2.315
$2.589
$2.673
Women's
$2.441
$2.711
$2.921
$3.043
Juniors'
$ .510
$ .494
$ .567
$ .576
Infants'
$ .077
$ .090
$ .112
$ .099
Not Reported
$ .086
$ .077
$ .094
$ .118
TOTAL
$5.390
$5.687
$6.283
$6.509
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