KHL Struggling To Stay Afloat Brooke Henderson Signs With WME-IMG League Notes Cuba Decision Could Impact MLB Silver Discusses Future NBA All-Star Sites FIFA's Chief Investigator Resigns Current, Former Fighters Sue UFC Bernie Ecclestone Retains Control Of F1 Top ATP Events Could Sue Tour Over Prize Money Mara Thinks NFL Got It Right With Conduct Policy
SBD/10/Leagues Governing Bodies
WTA RAISES THE BAR FOR TITLE SPONSOR: $25M OVER THREE YEARS
Published March 10, 1998
Title sponsorship of the WTA Tour is being offered for $25M over three years, which "may seem a bit pricey compared with" the three-year, $12M deal that departing sponsor Corel paid in rights fees, according to Terry Lefton of BRANDWEEK. Lefton: "But WTA rights broker, IMG, Cleveland, has repackaged the sponsorship in proportion with what it claims is a remarkable 11 billion impressions over a year's worth of TV broadcasts to more than 20 countries." The Tour has "increased in-game sponsor ID with the addition of sponsor- branded statistical and scoring updates, and an additional dedicated camera specifically designed to catch sponsor exposure vehicles. ... Also included is a grass roots program, the usual hospitality and tickets and the tour's close working relationship with its players." Virtual signage could also be added if the concept is "high" on a sponsor's list. Lefton adds the price is "likely to raise a few eyebrows." WTA Tour CEO Bart McGuire: "We have some really marketable athletes and I really feel ($25 million is) relatively inexpensive for a year-round property that is the most global of any women's sport" (BRANDWEEK, 3/9).