SBD/10/Events Attractions

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  • EVENT & ATTRACTION NOTES

              The Doral-Ryder Open attracted a record 53,000
         spectators for Sunday's final day (MIAMI HERALD, 3/9)....In
         honor of its 50th birthday, NASCAR will hold "NASCAR's Night
         in Hollywood -- A Golden Celebration," a black tie affair
         May 1 to honor the league's founders and heroes.  ESPN will
         air the event the following night, May 2, as a two-hour,
         prime-time special (NASCAR)....In Dallas, Steve Davis
         reported that there are only 2.5 million tickets available
         to the World Cup, "about 1 million fewer than at USA '94." 
         Each country gets 8% of the stadium's capacity, which leaves
         the U.S. delegation about 2,500-3,000 tickets.  Davis added
         that "even the media have felt the bite of limited tickets." 
         The French Organizing committee gave U.S. Soccer about 50
         media credentials to distribute (DALLAS MORNING NEWS, 3/8).
    
    

    Print | Tags: ESPN, Events and Attractions, NASCAR, Walt Disney
  • THE REAL MADNESS IS THE MARCH TOWARD GROSS REVENUE

              The financial impact of the NCAA Tournament was
         examined by CNN/SI's Bob Lorenz.  The NCAA projects $17.1M
         of gross revenue will be produced by this year's tournament,
         $600,000 "more than last year."  Lorenz also noted how
         tournament exposure benefits schools: "Connecticut [UConn]
         is a perfect example of a program that developed into a
         national power by becoming an NCAA Tournament regular."  In
         '88, the year UConn won the NIT, "the school netted less
         than $20,000 in merchandise sales."  Heading into its
         seventh NCAA tournament of the '90s, UConn's "net licensing
         revenue" now is more than $500,000 annually" (CNN, 3/7).
              HOCKEY: In Boston, Will McDonough wrote that the NCAA
         hockey tournament at the FleetCenter will be the "biggest
         ... of all time."  All three games are sold out, including
         both the afternoon and night games on April 2 (BOSTON GLOBE,
         3/8).  ESPN will offer cable and satellite subscribers the
         first round and nat'l quarterfinal games of the NCAA Hockey
         Championship Tournament on a pay-per-view basis March 27-29. 
         Suggested retail will be $29.95 for the complete eight-game
         package, and $14.95 for all games on any date (ESPN). 
    
    

    Print | Tags: ESPN, Events and Attractions, NCAA, Sports Illustrated, Time Warner, Walt Disney
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