SBD / 27 / NBC'S OLYMPIC STORY: EVERY SATURDAY THROUGH 2002

SBD/27/Sports Media

NBC'S OLYMPIC STORY: EVERY SATURDAY THROUGH 2002

Published February 27, 1998

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          NBC "is wasting little time grabbing the Olympic TV
     torch from CBS," according to Michael Hirsley of the CHICAGO
     TRIBUNE.  Beginning in March, CNBC will air "The Olympic
     Show," a half hour devoted to Olympic sports and athletes,
     every Saturday through the 2002 Games in Salt Lake.  Hosted
     by Dan Hicks, the mix of features and one-on-one interviews
     "embodies NBC Sports President Dick Ebersol's vow that heavy
     promotion and storytelling will remain the Peacock's
     priority for Olympic coverage" (CHICAGO TRIBUNE, 2/27).
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