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NBC'S OLYMPIC STORY: EVERY SATURDAY THROUGH 2002
Published February 27, 1998
NBC "is wasting little time grabbing the Olympic TV torch from CBS," according to Michael Hirsley of the CHICAGO TRIBUNE. Beginning in March, CNBC will air "The Olympic Show," a half hour devoted to Olympic sports and athletes, every Saturday through the 2002 Games in Salt Lake. Hosted by Dan Hicks, the mix of features and one-on-one interviews "embodies NBC Sports President Dick Ebersol's vow that heavy promotion and storytelling will remain the Peacock's priority for Olympic coverage" (CHICAGO TRIBUNE, 2/27).