Ballmer Reportedly Declines Prime Ticket's Extension Men In Blazers Planning To Hold Convention Hornets Announce New Broadcast Team ESPN's Mendoza To Replace Schilling Sunday Players' Tribune Launching Branded Video Series "Ballers" First Season Strong For HBO Media Notes NFL Reluctant On Long-Term "TNF" Deal Fox Execs Impressed With FS1 Progress Schilling Bumped From "Sunday Night Baseball"
NBC'S OLYMPIC STORY: EVERY SATURDAY THROUGH 2002
Published February 27, 1998
NBC "is wasting little time grabbing the Olympic TV torch from CBS," according to Michael Hirsley of the CHICAGO TRIBUNE. Beginning in March, CNBC will air "The Olympic Show," a half hour devoted to Olympic sports and athletes, every Saturday through the 2002 Games in Salt Lake. Hosted by Dan Hicks, the mix of features and one-on-one interviews "embodies NBC Sports President Dick Ebersol's vow that heavy promotion and storytelling will remain the Peacock's priority for Olympic coverage" (CHICAGO TRIBUNE, 2/27).