SBD/27/Sports Media

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  • CONDE NAST SPORTS FOR WOMEN KEEPING CIRCULATION FLAT

              It "looks" like Conde Nast Sports For Women "is now
         headed for a major relaunch at mid-year," according to Keith
         Kelly of the N.Y. DAILY NEWS.  After conducting recent focus
         groups, the title hired Mary Murray as its new Exec Editor
         in charge of "stepping up fitness and nutrition coverage." 
         Conde Nast Editor Dir James Truman "insisted the company has
         not hit the panic button."  But Kelly notes "one sign of
         potential circulation weakness" is that after "slicing back"
         to six issues a year and "buying" Women's Sports + Fitness,
         Sports For Women "has no plans to boost" circulation beyond
         350,000.  Kelly: "That shows possible weak newsstand or
         subscriber support for the magazine."  But Publisher Suzanne
         Grimes said, "I don't think it reflects circulation weakness
         at all.  We bought [Women's Sports + Fitness] primarily for
         the name."  The magazine also plans to hire another Senior
         Editor to "focus entirely on fitness" and will come up with
         a new logo that could debut in June (N.Y. DAILY NEWS, 2/27).
              
    

    Print | Tags: Media
  • MEDIA NOTES

              TEAM NOTES: ESPN's SkyCam will make its debut tonight
         during the Panthers-Red Wings game (Pittsburgh POST-GAZETTE,
         2/26)....MLB Devil Rays games on SportsChannel FL will not
         be shown in Orlando because cable carrier Time Warner "says
         there's not enough interest in baseball."  Orlando's WNTO,
         however, will carry 41 Devil Rays' telecasts this season
         (ORLANDO SENTINEL, 2/27)....Fox Sports Chicago is signed for
         11 MLS Fire games, beginning with the opener March 21 at
         Miami (CHICAGO TRIBUNE, 2/27)....Fox Sports New England will
         carry 20 regular season games and up to four playoff game of
         the MLS Revolution (FSNE).
              NOTES: In L.A., Larry Stewart reports that most west
         coast ABC affils will not air Saturday's Duke-UNC game,
         2:00pm EST, because "the ABC children's programming division
         is reluctant to give up any of its Saturday morning time
         block to the sports division."  It will be shown in L.A.
         however, as ABC made a "one-time-only exception" with KABC
         (L.A. TIMES, 2/27)....WinStreak's sports contests division,
         SHARC, has launched The '98 Fantasy Golf Challenge, co-
         sponsored by Cobra Golf and MasterCard.  SHARC will
         administer the golf contest on its Web site (IGN).
    
    

    Print | Tags: ABC, AEG, Chicago Fire, Detroit Red Wings, ESPN, Acushnet, MasterCard, MLB, MLS, New England Revolution, News Corp./Fox, Media, Tampa Bay Rays, Time Warner, Walt Disney
  • NBC'S OLYMPIC STORY: EVERY SATURDAY THROUGH 2002

              NBC "is wasting little time grabbing the Olympic TV
         torch from CBS," according to Michael Hirsley of the CHICAGO
         TRIBUNE.  Beginning in March, CNBC will air "The Olympic
         Show," a half hour devoted to Olympic sports and athletes,
         every Saturday through the 2002 Games in Salt Lake.  Hosted
         by Dan Hicks, the mix of features and one-on-one interviews
         "embodies NBC Sports President Dick Ebersol's vow that heavy
         promotion and storytelling will remain the Peacock's
         priority for Olympic coverage" (CHICAGO TRIBUNE, 2/27).
    
    

    Print | Tags: CBS, NBC, Media, Viacom
  • RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

              The following lists ratings from last weekend's non-
         Olympic network events.  All times are EST.  ABC College
         basketball: CLEM-UVA, LOU-MEM and AZ-OR.  The numbers are
         from the networks (THE DAILY):
    
    
    EVENT DATE NET TIME RAT/SHR
    NCAA Basketball: regional
    2/21
    ABC
    1:30-4:00pm
    1.2/4
    PGA Tour: Tucson Open
    2/21
    ABC
    4:00-6:00pm
    2.2/6
    NCAA Basketball: BC-Georgetown
    2/21
    NBC
    2:30-4:30pm
    0.8/2
    WNBA Special
    2/21
    NBC
    4:30-5:00pm
    1.1/3
    High-Performance Golf
    2/21
    NBC
    5:00-6:00pm
    1.0/3
    NCAA Basketball: UCLA-Duke
    2/22
    ABC
    1:30-4:00pm
    1.7/4
    PGA Tour: Tucson Open
    2/22
    ABC
    4:00-6:00pm
    3.3/8
    NCAA Basketball: Indiana-Michigan
    2/22
    CBS
    1:00-3:00pm
    1.8/5
    "NBA on NBC": Rockets-Knicks
    2/22
    NBC
    1:00-3:30pm
    3.1/8
    "NBA on NBC": Lakers-Magic
    2/22
    NBC
    3:30-6:00pm
    4.8/12

    Print | Tags: ABC, Cablevision, CBS, Houston Rockets, Los Angeles Lakers, NBA, NBC, NCAA, New York Knicks, Orlando Magic, PGA Tour, RDV Sports, Media, Viacom, Walt Disney, WNBA
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