SBD/27/Sponsorships Advertising Marketing

GOLF NEWS: BURNETT DROPS OUT; KARSTEN'S MARKETING EXAMINED

          Leo Burnett Co. "dropped out of a competition" to
     handle the account for the PGA Tour's World Golf
     Championships, according to George Lazarus of the CHICAGO
     TRIBUNE.  Burnett cites a "conflict with another" PGA Tour
     group as its reason (CHICAGO TRIBUNE, 2/27).
          MARKET-PING: In Toronto, Lorne Rubenstein examines the
     marketing efforts of AZ-based Karsten Manufacturing, which
     manufactures Ping equipment.  Karsten has hired the VA-based
     Martin agency for advertising and promotion, and recently
     signed Bernhard Langer and Lee Westwood.  Rubenstein: "And
     don't be surprised if the company soon announces an
     endorsement deal with Casey Martin."  Karsten President &
     CEO John Solheim: "We didn't advertise at all in the 1980s
     but are doing that now.  We are not where we want to be, but
     we intend to grow and to keep growing" (GLOBE & MAIL, 2/27).

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