Travelers Championship Gets Record Crowds Travelers Goes Extra Mile For PGA Tour Event USGA Tailors U.S. Open Merch To Locals FedEx Renews PGA Tour Event Deal CBS' Peter Kostis Dishes On State Of Golf Wells Fargo Field Strong Despite Date Move CareerBuilder To Title Sponsor Palm Springs Stop The Players Sees Ratings Increase Players Championship Doesn't Want Title Sponsor PGA Tour Purses Continue To Grow
SBD/27/Sponsorships Advertising Marketing
GOLF NEWS: BURNETT DROPS OUT; KARSTEN'S MARKETING EXAMINED
Published February 27, 1998
Leo Burnett Co. "dropped out of a competition" to handle the account for the PGA Tour's World Golf Championships, according to George Lazarus of the CHICAGO TRIBUNE. Burnett cites a "conflict with another" PGA Tour group as its reason (CHICAGO TRIBUNE, 2/27). MARKET-PING: In Toronto, Lorne Rubenstein examines the marketing efforts of AZ-based Karsten Manufacturing, which manufactures Ping equipment. Karsten has hired the VA-based Martin agency for advertising and promotion, and recently signed Bernhard Langer and Lee Westwood. Rubenstein: "And don't be surprised if the company soon announces an endorsement deal with Casey Martin." Karsten President & CEO John Solheim: "We didn't advertise at all in the 1980s but are doing that now. We are not where we want to be, but we intend to grow and to keep growing" (GLOBE & MAIL, 2/27).