PGA Tour Debuting OTT Service This Week PGA Tour's Young Guns Are Taking Over Olympics Shakes Up '16 PGA Tour Schedule Organizers Make Canadian Open More Canadian Alabama PGA Tour Event Deemed Successful John Deere Classic To Be Opposite Olympics? John Deere, PGA Tour Event Re-Up Though '23 Stallings Suspended By PGA Tour For 90 Days Greenbrier Formally Unveils New Course Plans Travelers Championship Gets Record Crowds
SBD/27/Sponsorships Advertising Marketing
GOLF NEWS: BURNETT DROPS OUT; KARSTEN'S MARKETING EXAMINED
Published February 27, 1998
Leo Burnett Co. "dropped out of a competition" to handle the account for the PGA Tour's World Golf Championships, according to George Lazarus of the CHICAGO TRIBUNE. Burnett cites a "conflict with another" PGA Tour group as its reason (CHICAGO TRIBUNE, 2/27). MARKET-PING: In Toronto, Lorne Rubenstein examines the marketing efforts of AZ-based Karsten Manufacturing, which manufactures Ping equipment. Karsten has hired the VA-based Martin agency for advertising and promotion, and recently signed Bernhard Langer and Lee Westwood. Rubenstein: "And don't be surprised if the company soon announces an endorsement deal with Casey Martin." Karsten President & CEO John Solheim: "We didn't advertise at all in the 1980s but are doing that now. We are not where we want to be, but we intend to grow and to keep growing" (GLOBE & MAIL, 2/27).