Social Studies: PGA Tour's Preston McClellan Travelers Uses PGA Tour To Raise ALS Money Euro, PGA Tour Leaders Have Differing Opinions Shell To End Title Deal For Houston's PGA Tour Event PGA Tour Says Doral Move About Sponsor, Not Trump Charter Plane To Take Players To WGC Event WGC Event Moving From Doral To Mexico City Singh Accuses PGA Tour Of Unfair Treatment Dean & DeLuca Invitational A "Rousing Success" Dean & DeLuca Builds Pop-Up Store At Tour Stop
SBD/27/Sponsorships Advertising Marketing
GOLF NEWS: BURNETT DROPS OUT; KARSTEN'S MARKETING EXAMINED
Published February 27, 1998
Leo Burnett Co. "dropped out of a competition" to handle the account for the PGA Tour's World Golf Championships, according to George Lazarus of the CHICAGO TRIBUNE. Burnett cites a "conflict with another" PGA Tour group as its reason (CHICAGO TRIBUNE, 2/27). MARKET-PING: In Toronto, Lorne Rubenstein examines the marketing efforts of AZ-based Karsten Manufacturing, which manufactures Ping equipment. Karsten has hired the VA-based Martin agency for advertising and promotion, and recently signed Bernhard Langer and Lee Westwood. Rubenstein: "And don't be surprised if the company soon announces an endorsement deal with Casey Martin." Karsten President & CEO John Solheim: "We didn't advertise at all in the 1980s but are doing that now. We are not where we want to be, but we intend to grow and to keep growing" (GLOBE & MAIL, 2/27).