Mortensen Cancels Appearance On WEEI CBS, ESPN Reach Sub-License Deal For MVC Iger Talks ESPN Going Straight To Consumer Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated Cowherd In Hot Water Over Latest Comments ESPN, MVC Extend Media-Rights Deal ESPN Preps For Special Olympics Coverage HBO Scores Coup With Simmons Signing
SBD/27/Sponsorships Advertising Marketing
ESPN AD SALES DEPARTMENT MAKES A CLASSIC MOVE
Published February 27, 1998
ESPN announced that Classic Sports Network's ad sales unit will be combined with ESPN's advertising sales department. Classic Sports was acquired by ESPN in October. ESPN's Advertising Sales Department now markets ESPN brands including ESPN, ESPN2, ESPNEWS, ESPN SportsZone, ESPN Int'l and Classic Sports Network (ESPN).