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SBD/27/Sponsorships Advertising Marketing
ESPN AD SALES DEPARTMENT MAKES A CLASSIC MOVE
Published February 27, 1998
ESPN announced that Classic Sports Network's ad sales unit will be combined with ESPN's advertising sales department. Classic Sports was acquired by ESPN in October. ESPN's Advertising Sales Department now markets ESPN brands including ESPN, ESPN2, ESPNEWS, ESPN SportsZone, ESPN Int'l and Classic Sports Network (ESPN).