Hammon Headlines espnW's "Impact 25" Alexi Lalas Leaves ESPN For Fox Sports "MNF" Down On ESPN For Saints-Bears Glazer Continues To Be Critical Of ESPN MLS Cup Finale Sees Audience Bump ESPN's LaPlaca Honored With PR Award ESPN To Sell Ads Via Web-Based Auction "MNF" Viewers Miss Big Second Half ESPN Sets CFP Announcing Assignments SEC Title Game Rating Down Again
SBD/27/Sponsorships Advertising Marketing
ESPN AD SALES DEPARTMENT MAKES A CLASSIC MOVE
Published February 27, 1998
ESPN announced that Classic Sports Network's ad sales unit will be combined with ESPN's advertising sales department. Classic Sports was acquired by ESPN in October. ESPN's Advertising Sales Department now markets ESPN brands including ESPN, ESPN2, ESPNEWS, ESPN SportsZone, ESPN Int'l and Classic Sports Network (ESPN).