SBD/24/Sponsorships Advertising Marketing
WHIPPING UP A FRENZY: DOMINATRIX TOUTS LADIES MASTERS EVENT
Published February 24, 1998
"Shock waves are reverberating" in Australia following last week's launch of Mojo Partners' TV, print and billboard spots for the '98 Australian Ladies Masters championship, which uses a "mini-skirted dominatrix wielding a golf club" while driving a ball off of a man's nose, according to AD AGE. Mojo Art & Creative Dir Lachlan McPherson: "We wanted to change the way the sport is seen by most women and that requires provocation" (AD AGE, 2/24).