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WHIPPING UP A FRENZY: DOMINATRIX TOUTS LADIES MASTERS EVENT
Published February 24, 1998
"Shock waves are reverberating" in Australia following
last week's launch of Mojo Partners' TV, print and billboard
spots for the '98 Australian Ladies Masters championship,
which uses a "mini-skirted dominatrix wielding a golf club"
while driving a ball off of a man's nose, according to AD
AGE. Mojo Art & Creative Dir Lachlan McPherson: "We wanted
to change the way the sport is seen by most women and that
requires provocation" (AD AGE, 2/24).
