Empty Seats At Canada-Europe Game ESPN Debuts Stats/Analytics Section LA 2024 Names Michael Payne Consultant Orlando ACC Announcement Coming Soon Tokyo To Propose Moving More Olympic Venues Fernandez Memorial Set For Today L.A. To Back Documents For Olympic Bid NHL's Daly: No Progress On '18 Games CSMG To Manage CAA's Media Rights NHL Makes Plans For Centennial Celebration
SBD/24/Sponsorships Advertising Marketing
WHIPPING UP A FRENZY: DOMINATRIX TOUTS LADIES MASTERS EVENT
Published February 24, 1998
"Shock waves are reverberating" in Australia following last week's launch of Mojo Partners' TV, print and billboard spots for the '98 Australian Ladies Masters championship, which uses a "mini-skirted dominatrix wielding a golf club" while driving a ball off of a man's nose, according to AD AGE. Mojo Art & Creative Dir Lachlan McPherson: "We wanted to change the way the sport is seen by most women and that requires provocation" (AD AGE, 2/24).