Nike Addresses Terminated Sponsorships ESPN Allows Panelists To Speak Their Mind LeBron Banner Could Go Back Up On Building Amalie Looks To Capitalize On Lightning Deal "MNF" Overnight Down Despite Late Win ESPN.com Set To Unveil Site Redesign NFL Week 2 Sunday Overnight Ratings Nike-Under Armour Rivalry Growing WNBA Finals Viewers Up Through Two Games ESPN To Celebrate 35th Anniversary Only Internally
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SBD/24/Sponsorships Advertising Marketing
Published February 24, 1998
NOTES: BUSINESS WEEK reports that spending on sports sponsorship is projected to reach over $4.5B in '98 (BUSINESS WEEK, 3/2)....Ryan Leaf signed NJ-based ISI to become his exclusive marketing rep. ISI Exec VP Steve Rosner: "From matching Ryan with the top companies to fulfilling some of his civic and charitable goals, our objective is to build relationships that will continue long after his playing days are over" (ISI)....Former Giants WR Phil McConkey signed with MGP Crisis Sports PR, a division of NY-based MGP & Associates, for PR counseling (MGP). MORE NEWS: FORBES' Daniel Roth "sizes up" the shoe/ sunglasses dispute between Nike's Phil Knight and Oakley's Jim Jannard. Roth: "Nike had defined the sports shoe market and has bloodied its big competitors. Ego aside, Jannard might be better off hunting elsewhere" (FORBES, 3/9 issue). ...TIME's "Tech Watch" features Reebok's new, $100 Lightning sneaker, calling it "one smart shoe." The DMX-enhanced sneaker adapts to pressure by distributing it through six chambers, creating "extra cushioning" (TIME, 3/2 issue). ...Nike will feature a 16-page insert -- "Life Above the Ankles/Evolution of Skin" -- in the March and April issues of GQ, Details, SI, ESPN, Rolling Stone, Vibe and Men's Journal, while its 12-page insert will appear in Glamour, Conde Nast Sports For Women and Sharpe (THE DAILY).