Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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The relationship between the WNBA and Mattel's "Barbie" doll was examined by Barbara Kingsley of the ORANGE COUNTY REGISTER. Kingsley: "Barbie, a symbol to some of image enslavement, meets the WNBA, the league that represents the beginning of female empowerment through professional athletics." Janice Rocco, President of the L.A. chapter of NOW: "It's unfortunate that's the image they're using. Women can be attractive and feminine, which certain women in the WNBA have proven. Women as role models help women to aspire to a healthy image. Barbie is not a healthy image." WNBA President Val Ackerman argues that Barbie's "image has changed," along with "the perception of women." Ackerman, noting "achieving" dolls such as doctor and astronaut Barbies: "Now pro basketball is one of those. We're proud to be a part of that." Women's Sports Foundation Exec Dir Donna Lopiano: "Barbie is perfect in showing that we're in the midst of change. Anything heading in that direction is good." Kingsley: "Barbie is good business. To the WNBA, Barbie is a symbol of broader marketing for the league and bigger bucks" (ORANGE COUNTY REGISTER, 2/23). NOTES: The ABL's '99 All-Star Game will be held on Sunday, January 24 at the San Jose Arena. All-Star Weekend festivities will again include a slam dunk contest and three-point shootout (ABL)....USA Basketball elected the ABL and WNBA into active membership, bringing its total active members to 15. Active members have voting representation at meetings of USA Basketball Congress (USA Basketball).
Yankees Owner George Steinbrenner told Murray Chass of the N.Y. TIMES that MLB's search for commissioner is "a charade. We don't need it." Steinbrenner advocates Acting Commissioner Bud Selig and MLB COO Paul Beeston to remain in the top two spots. Steinbrenner said, "Beeston can't want to stay much longer. I don't want to lose him. He's great for the job." Steinbrenner, on Selig becoming MLB's CEO while maintaining ownership of the Brewers: "That wouldn't bother me at all. He's the most impartial guy in the world when it comes to his team. Put it in the hands of Selig and Beeston and let's get on with it. Forget this phony commissioner search" (N.Y. TIMES, 2/22).