SBD/24/Leagues Governing Bodies

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  • IS THE BARBIE DOLL "A HEALTHY IMAGE" FOR THE WNBA TIE-IN?

              The relationship between the WNBA and Mattel's "Barbie"
         doll was examined by Barbara Kingsley of the ORANGE COUNTY
         REGISTER.  Kingsley: "Barbie, a symbol to some of image
         enslavement, meets the WNBA, the league that represents the
         beginning of female empowerment through professional
         athletics."  Janice Rocco, President of the L.A. chapter of
         NOW: "It's unfortunate that's the image they're using. 
         Women can be attractive and feminine, which certain women in
         the WNBA have proven.  Women as role models help women to
         aspire to a healthy image.  Barbie is not a healthy image." 
         WNBA President Val Ackerman argues that Barbie's "image has
         changed," along with "the perception of women."  Ackerman,
         noting "achieving" dolls such as doctor and astronaut
         Barbies: "Now pro basketball is one of those.  We're proud
         to be a part of that."  Women's Sports Foundation Exec Dir
         Donna Lopiano: "Barbie is perfect in showing that we're in
         the midst of change.  Anything heading in that direction is
         good."  Kingsley: "Barbie is good business.  To the WNBA,
         Barbie is a symbol of broader marketing for the league and
         bigger bucks" (ORANGE COUNTY REGISTER, 2/23).
              NOTES: The ABL's '99 All-Star Game will be held on
         Sunday, January 24 at the San Jose Arena.  All-Star Weekend
         festivities will again include a slam dunk contest and
         three-point shootout (ABL)....USA Basketball elected the ABL
         and WNBA into active membership, bringing its total active
         members to 15.  Active members have voting representation at
         meetings of USA Basketball Congress (USA Basketball).
    
    

    Print | Tags: Leagues and Governing Bodies, WNBA
  • THE BOSS CONTINUES TO BACK SELIG/BEESTON TICKET

              Yankees Owner George Steinbrenner told Murray Chass of
         the N.Y. TIMES that MLB's search for commissioner is "a
         charade.  We don't need it."  Steinbrenner advocates Acting
         Commissioner Bud Selig and MLB COO Paul Beeston to remain in
         the top two spots.  Steinbrenner said, "Beeston can't want
         to stay much longer.  I don't want to lose him.  He's great
         for the job."  Steinbrenner, on Selig becoming MLB's CEO
         while maintaining ownership of the Brewers: "That wouldn't
         bother me at all.  He's the most impartial guy in the world
         when it comes to his team.  Put it in the hands of Selig and
         Beeston and let's get on with it.  Forget this phony
         commissioner search" (N.Y. TIMES, 2/22).
    
    

    Print | Tags: Anheuser Busch, Leagues and Governing Bodies, Milwaukee Brewers, MLB, New York Yankees, YankeeNets
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