Menu
Olympics

CBS EARNS FRIDAY FIGURE SKATING GOLD, BUT DROPS ON SATURDAY

          CBS had its highest-rated night of the Nagano Games on
     Friday, receiving a 23.2/38 for its primetime coverage of
     the ladies' figure skating long program.  An estimated 72
     million viewers watched all or part of the telecast, and the
     rating is 11% ahead of the comparable night of the '92
     Albertville Games, but down 47% compared to the '94
     Lillehammer rating.  CBS claims that more people watched
     CBS's Friday coverage than any one night in '92.  In the 38
     metered markets, the "Late Show" with David Letterman scored
     an 8.5/23 on Friday, beating NBC's "Tonight Show" with Jay
     Leno, which got a 4.8/11.  It was the largest margin of
     victory for Letterman since April '94.  On Saturday, CBS
     received a 12.8/23 with an estimated 54 million primetime
     viewers.  Through Saturday, an estimated 182 million viewers
     had watched all or part of the Games.  Saturday's rating was
     down 26% from the comparable third Saturday in '92 and down
     48% from the '94 Lillehammer Games (CBS Sports).  The "Late
     Show" scored a 4.5/15 for the week, beating the 4.5/13
     scored by the "Tonight Show."  It marked David Letterman's
     first first-place finish against original broadcasts of
     Leno's show since August '95  (HOLLYWOOD REPORTER, 2/23).  

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/02/23/Olympics/CBS-EARNS-FRIDAY-FIGURE-SKATING-GOLD-BUT-DROPS-ON-SATURDAY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/02/23/Olympics/CBS-EARNS-FRIDAY-FIGURE-SKATING-GOLD-BUT-DROPS-ON-SATURDAY.aspx

CLOSE