A-B Departs As Team USA Sponsor MLS Wraps Up Media/Marketing Tour MLB Continues Collaboration With Mayors Ganassi Lands Credit One As Sponsor NAPA To Sponsor Rossi's IndyCar Ride Price Chopper To Sponsor Royals Under Armour Signs Fournette As Endorser TD Ameritrade Not Returning As USOC Sponsor Warriors Hold Lavish Arena Groundbreaking Bell, Zenkel Among NBC Sports Promotions
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In Detroit, Bill Halls profiled ESPN Magazine, as the 10-by-12 format, the same size as Rolling Stone, is designed to "make generous use" of photos, graphics, "often droll lists, short commentary and longer pieces written by some of the nation's top sportswriters," as well as members of ESPN's TV staff (DETROIT NEWS, 2/18). AT FOX: Fox Kids Worldwide reached a preliminary agreement to acquire a stake in Fox Kids Network, previously owned by Fox affils, in the "first step by Fox to help pay for its massive" NFL contract (WALL STREET JOURNAL, 2/19)... Time Warner Cable of Pittsfield announced that it will begin providing Fox Sports New England (FSNE) as part of the system's "Standard Service" beginning March 1 (FSNE)....Fox Sports Americas has surpassed the 9 million subscriber mark, more than tripling its Latin American distribution to 7.2 million since launching in November '96 (FSA). NOTES: Tommy John was added to the Yankees' broadcast booth on WPIX-NY (N.Y. TIMES, 2/19)....The Warriors agreed to a three-year radio extension with KNBR-AM, currently in its 12th season as the team's flagship (OAKLAND TRIBUNE, 2/18). ...Germany's highest court ruled Tuesday that TV stations should not be allowed to show short highlights of pro sports events without paying broadcast rights. But the court "insisted," that the cost of the rights "should not be excessive" to ensure broadcasters access (REUTERS, 2/18).