EA Used Tebow Name In NCAA Game Mohegan Sun Not Getting NCAA Tourney Games No Heisman Campaign For Bridgewater AAC Touts Optimism As Meetings Wrap College Facility Notes AAC Incumbents Get 60% Of Realignment Funds Baltimore To Bid For Lacrosse Final Four O'Bannon Suit Documents Detail Athletes' Deals Butler Approves $34M For Hinkle Upgrades ESPN, USTA Finalize 11-Year Deal For U.S. Open
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).