Several Teams Speak Out Against Indiana Law Elite Eight Up Big For CBS, Turner Final Four Produces Near-Perfect Matchups NCAA Tourney Continues Record Ratings NCAA Concerned About New Indiana Law NCAA's Berst To Retire This Summer NCAA South Regional Struggling To Sell Out Wilson Purchases Louisville Slugger Women's NCAA Tourney Attendance Down Growth Slowing For Tourney Live Streams
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SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).