AmEx Using Holograms In U.S. Open Activation ESPN, USTA Resolve FanVision Dispute Analysts Pleased With Disney-BAM Tech Deal Disney Completes $1B Deal For Stake In BAM Tech USTA Unveils Retractable Roof At Arthur Ashe Stadium Chase Gets Branding On U.S. Open Stadium Roof USTA, Bouchard Seek Delay In U.S. Open Case NCAA Sends Out Questionnaire On Discrimination Evansville Considering Bid For First Four Games Source: Disney Buying 33% BAM Tech Stake
SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).