Calls For Change Growing Among Tennis Execs NCAA Giving $18.9M To D-I Schools Judge OK's NCAA Video Game Settlement Delany Most Influential Person In College Sports NCAA Ends S.C. Boycott As Flag Comes Down Video Game Suit Settlement Terms Revealed Federal Court Upholds Back Pay Ruling For USTA U.S. Open Attire Highlighted Roof Matrix At Arthur Ashe Stadium Fully Installed Minding My Business: NCAA's Bob Williams
SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).