NCAA Tourney Viewership Up Over '16 CBS/Turner Ratings Up For Elite 8 Games Final Four Secondary Market Prices Lower Disney Chair & CEO Bob Iger Extends Contract NCAA Issues Final Warning To N.C. Over HB2 CBS/Turner Sweet 16 Overnights Up Tickets Tough To Come By For K.C. Regional NCAA Tourney Viewership Hits 24-Year High Confederate Protesters Show Up At NCAA Event NCAA Tournaments Ads Work Around Off-Limit Players
SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).