Adidas Unveils Postseason Jerseys For 10 Schools Terms Of Penn State's Nike Deal Remain Secret Springsteen To Headline Final Four Concert Disney, Dish Network Reach Long-Term Deal O'Bannon Documents Detail NCAA's Stance CAPA Making Strides Toward Unionization FBS Attendance Up Slightly From '12 Minnesota Pushes To Continue Alcohol Sales MSU's Hollis Creates New Hoops Tourney NLRB Hearings By Football Players Begin
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SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).