Grand Slam Quest Brings New U.S. Open Advertisers ESPN Begins 11-Year U.S. Open Deal ESPN's Drysdale Talks All Things Tennis Brands Activating Around U.S. Open Across N.Y. CFP's Hancock "Intrigued" By South Florida South Carolina Limits Retail Jersey Numbers Cincinnati Tennis Event Rivals Bigger Tourneys Minding My Business With Vince Cicero UCF Signs Naming Rights For Club Space ESPN Concerns Still Affecting Disney Shares
SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).