ND's Swarbrick Addresses Paying Players LSU Again Leads NCAA Baseball Attendance "SportsCenter" Transforms Into "Tomorrowland" Atlanta To Bid For '18 CFP Title Game USTA Rushes To Finish U.S. Open Stadium Roof Disney's Q2 Income Up Despite ESPN Costs Suit: Scholarships Would Be Cut If Players Paid Sears Canada Partners With Gretzky NCAA, Defense Dept. Launch Concussion Study NCAA's Luck Discusses Issues With Vaccaro
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).