Schools Benefiting From Conference Distributions NCAA, O'Bannon Plaintiffs Want Appeal Settled First First Meeting Of Autonomous Voting Members Set U.S. Open Overnight Down On CBS KFC Yum! Center Sees $1.4M Profit In FY '14 U.S. Open Women's Final Overnight Down Nishikori's U.S. Open Run Big For Sponsors NCAA Files Motion In Response To O'Bannon Ruling USTA Begins New Collegiate Tournament Patrick McEnroe Out Of USTA Role
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SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).