O'Bannon Case Could Affect Future Cases Supreme Court Will Not Consider O'Bannon Case NCAA Debuting New Ad Campaign This Fall Cities Vying For Relocated NCAA Tourney Games ACC Pulls Events From North Carolina NCAA Relocates Championships From NC Over HB2 U.S. Open's New Roof, Grandstand Highly Regarded NCAA To Look At College Olympian Awards Rule Managing Celebs At U.S. Open Takes A Staff U.S. Open Sets Attendance Records
SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).