College Media Notes Tennis Center Renovations To Start In February Cal, Oregon To Play At Levi's Stadium NCAA Faces Pressure On Major Changes NCAA Sues EA Sports, CLC SEC The Most Business-Savvy Conference Judge Dismisses Footage Claim In USTA Case NCAA Plans '14 Final Four Music Festival Purdue AD Morgan Burke Talks NCAA's Future ACC Football Attendance Declining
SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).