Federal Court Upholds Back Pay Ruling For USTA U.S. Open Attire Highlighted Roof Matrix At Arthur Ashe Stadium Fully Installed Minding My Business: NCAA's Bob Williams Louisville Hosting WTA Tournament In '16 Walter Byers Passes Away At The Age Of 93 Nine Cities Bid On '18-'0 CFP Title Games ND's Swarbrick Addresses Paying Players LSU Again Leads NCAA Baseball Attendance "SportsCenter" Transforms Into "Tomorrowland"
SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).