NCAA Settles Concussion Lawsuit Big Ten's Delany Addresses Push For Autonomy College Facility Notes C-USA Set To Offer Full Scholarships To Athletes NCAA Removes Cap On Player Payments In EA Case Mountain West Can Coexist With Power Five Bowlsby Speaks Of Bleak College Landscape Swofford Confident In Autonomy Vote Stu Jackson Discusses Growth Of Big East Power Five Get Financial Boost From CFP
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SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).