NCAA Faces Suit Challenging Scholarship Limits Citizen Watch Renews USTA Sponsorship CBS Going All-Out With U.S. Open Coverage Filing Hints NCAA's Strategy In O'Bannon Appeal Men's Tennis Lacks Diversity Of Women's Game U.S. Open Sponsors Go Digital With Activations USTA's Contracts, Grants Put Into Question Lawyers For O'Bannon Plaintiffs Seeking $52.4M H&M-Designed Wardrobe To Draw Attention SEC Schools Aim To Improve In-Game Experience
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SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).