Source: Disney Buying 33% BAM Tech Stake Tax Return Shows NCAA's Highest Paid Execs CWS Beer Sales Going Smoothly Thus Far CWS Begins Alcohol Sales Pilot Program LSU Tops Baseball Gate 21 Years Running U.S. Open Prepping New Marketing Slogans Baylor To Cooperate With NCAA Investigation College Players File Suits Over Concussions Infiniti Renews NCAA Sponsorship Deal Disney Shares Fall, Drag Down Other Entertainment Stocks
SBD/19/Sponsorships Advertising Marketing
Published February 19, 1998
Sears, Roebuck & Co. renewed its NCAA agreement with Host Communications, as the official retailer of the NCAA. Sears will have exclusive promotional and marketing rights in the retail category (Host)....100% Columbian Coffee will be the presenting sponsor of the USTA Walt Disney World U.S. Men's Clay Court Championships in Orlando through 2002 (Disney)....ISL Worldwide appointed R.O.I. Marketing as the exclusive licensing rep for the '99 FIFA Women's World Cup (ISL)....P.S./StarGames will handle marketing and contract negotiations for the AVP's Eric Fonoimoana. Fonoimoana is currently a spokesperson for Wilson volleyballs, Speedo clothing and Oakley sunglasses (P.S./StarGames).