FRANK CRAIGHILL, co-Founder and co-Chair of Advantage Int'l, has been appointed President of Octagon, the sports and entertainment arm of Interpublic, which acquired Advantage last May. As a result of the move, the following appointments were announced at Advantage Int'l: co-Founder and co-Chair LEE FENTRESS will now serve as Chair; PHIL DE PICCIOTTO was named President of the Athlete Management Division; HARLAN STONE was named President of the Consulting and Events Division; MIKE BURTON was named CFO; and PETER LAWLER will direct European Athlete Management and Global Tennis Management. Craighill will continue to serve as a member of Advantage's Board of Directors (Octagon). WISHING ON A STAR: Starcom Media Services, the separate media division of Leo Burnett Co, Inc., formed the Starcom Sports Marketing unit. WALLY HAYWARD was named the new Dir of Sports Marketing, and he will work alongside Starcom's Dir of Sports Media BRUCE BLAIR to expand the company's operation. In his time with Burnett, Hayward has served as Dir of McDonald's Global Sports Alliances with the NBA, NFL, Olympics, World Cup, NASCAR and NHRA properties, as well as negotiating sports sponsorships for Ameritech (Leo Burnett). IT TAKES TWO: Former SportsChannel Chicago execs REX LARDNER and DAVE TIPTON announced the start of their new sports consulting and marketing venture, "Two Win Sports Marketing." The new firm specializes in four areas: TV programming, production and syndication; corporate sponsorship and advertising sales; consulting; and talent and player representation (Two Win Sports Marketing).
