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A CASE OF PERFECT CASTING: CHRIS O'DONNELL AS CASEY MARTIN

          MN-based Signature Sports Group (SSG), which represents
     Casey Martin, was profiled by Jon Roe of the Minneapolis
     STAR TRIBUNE.  Jim Lehman, head of SSG and brother of PGA
     player Tom Lehman, said that deals for Martin to endorse
     clubs and a ball "will be signed shortly."  Lehman said
     there is interest from Clint Eastwood and Chris O'Donnell
     about a possible movie and that the White House has called
     about a visit with President Clinton (STAR TRIBUNE, 2/15). 
          NIKE BASHING: GOLFWEEK's "Forecaddie" details the
     origins of Casey Martin's relationship with Nike, and how
     his father, King, originally sought Nike Chair Phil Knight's
     assistance in speaking to PGA Commissioner Tim Finchem about
     Martin's ailment (GOLFWEEK, 2/14 issue).  But in N.Y., Bob
     Raissman voted Knight as his "Dweeb of the Week," for his
     "blatant commercialization of Casey Martin. ... The Nike
     boss again shows he will stamp his brand on anything in
     order to sell product" (N.Y. DAILY NEWS, 2/15).  In NJ, Mike
     Celizic wrote on Nike's backing of Martin and its Olympic
     apparel deal with CBS, and added that if Knight and Nike
     "were the saints they want to appear to be, they would be
     more concerned about making life better for the poor. ...
     But they ... don't have to.  Why do real good for the world
     when you can buy CBS Sports?  Why help kids in Newark whey
     you can buy Casey Martin?" (Bergen RECORD, 2/16).  

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