ROSS IS BOSS, FOR NOW, BUT CAN HE CASH IN ON OLYMPIC ORDEAL?

          Canadian snowboarder Ross Rebagliati's positive drug
     test for marijuana at the Olympic may have cost him $500,000
     in lost endorsement income, according to Bernard Pilon of
     the EDMONTON SUN.  Agent Rick Winter: "Quite frankly,
     Canadian corporations don't like to associate themselves
     with someone who broke the law" (EDMONTON SUN, 2/13).  TWI
     VP Barry Frank: "I can't think of a single sponsor who would
     take him, aside from the Hemp Growers of America."  But in
     Vancouver, John Mackie writes that "some people" think
     Rebagliati's "marketing value could go sky-high,
     particularly in snowboarding circles, which revel in their
     alternative image."  Agent Ron Perrick: "He could make
     millions of dollars. ... There's a TV movie, a book. ...
     Before, it was a gold medal in snowboarding.  Now the story
     is much, much bigger" (VAN. SUN, 2/12).  Rebagliati: "I'm
     definitely going to change my lifestyle.  Unfortunately, I'm
     not going to change my friends. ... I might have to wear a
     gas mask from now on, but, whatever" (CBS, 2/12).