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GOULD MEDIA SAYS STEEP SPORTS FEES MAY LIMIT NETWORK RIGHTS

          Gould Media's TV Sports Rights '98, published January
     28, said the absence of NBC and TNT from the new $17.6B NFL
     rights agreement may signal a spreading out of sports
     rights, with escalating prices limiting the number of key
     properties a network can afford. The book also includes
     chapters on Football, Baseball, Basketball, Hockey, Auto
     Racing, Soccer, College Sports, Other Sports, the Olympics,
     Technology, Summary and Conclusions.  Profiles of 36
     networks carrying sports programming complete the report. 
     Price is $345. For more info online go to http://www.
     gouldmedia.com/tvsr.html or call (207) 363-6037.

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