MEDIA NOTES

          PERSONALITIES: Greg Gumbel will return to CBS Sports on
     March 1, in time for its coverage of the NCAA Men's
     Basketball Tournament.  Gumbel said that the "chance to call
     football lured him back to CBS," and that he was
     "disappointed" that NBC hadn't named him as the No. 1 NBA
     play-by-play man (N.Y. TIMES, 1/29)....The crisis in the
     White House and the events in Iraq "may keep Dan Rather from
     anchoring [the CBS Evening News] next week at the Winter
     Olympics in Nagano" (USA TODAY, 1/29)....Former Indians
     coach Dave Nelson was named to the Indians radio broadcast
     team, along with Mike Hegan.  They will join Tom Hamilton,
     who will take over as play-by-play man for Herb Score
     (Cleveland PLAIN DEALER, 1/28)....HTS "is expected to
     announce" that former Yankees analyst Rick Cerone will
     become an analyst on Orioles TV broadcasts (SUN, 1/29).
     ...Former Heisman Trophy winner Andre Ware, who played last
     season in the CFL, "is trying to work out a deal with Fox"
     to work college football games (GLOBE & MAIL, 1/28).