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SBD/29/Sponsorships Advertising Marketing
MCDONALD'S DRIVES THROUGH NFL DEAL; DOMINO'S CALLING CBS
Published January 29, 1998
McDonald's will "let its relationship with the NFL lapse" following the Pro Bowl and end its affiliation as an official league sponsor, according to the WALL STREET JOURNAL. McDonald's Dir of World-Wide Sports Alliances Jackie Woodward said the company is taking "a more global perspective" and cited its "strategic alliances" with the World Cup, Olympics and the NBA. Woodward said the NFL is "very specific to the U.S.." She added that cost was not a factor in the decision. An NFLP spokesperson said the two sides "mutually decided some time ago" to part ways. No replacement sponsor was named (WALL STREET JOURNAL, 1/29). DOMINO EFFECT? Domino's Pizza "is in talks" with CBS to sponsor the net's NFL halftime show beginning next season. Domino's is the exclusive pizza chain sponsor of CBS' broadcasts of next month's Winter Olympics (AD AGE, 1/28).