SBD/29/Sponsorships Advertising Marketing

MCDONALD'S DRIVES THROUGH NFL DEAL; DOMINO'S CALLING CBS

          McDonald's will "let its relationship with the NFL
     lapse" following the Pro Bowl and end its affiliation as an
     official league sponsor, according to the WALL STREET
     JOURNAL.  McDonald's Dir of World-Wide Sports Alliances
     Jackie Woodward said the company is taking "a more global
     perspective" and cited its "strategic alliances" with the
     World Cup, Olympics and the NBA.  Woodward said the NFL is
     "very specific to the U.S.."  She added that cost was not a
     factor in the decision.  An NFLP spokesperson said the two
     sides "mutually decided some time ago" to part ways.  No
     replacement sponsor was named (WALL STREET JOURNAL, 1/29).
          DOMINO EFFECT? Domino's Pizza "is in talks" with CBS to
     sponsor the net's NFL halftime show beginning next season. 
     Domino's is the exclusive pizza chain sponsor of CBS'
     broadcasts of next month's Winter Olympics (AD AGE, 1/28).

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CBS, McDonalds, NBA, NFL, Viacom

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