IS DETROIT BELIEVING THIS MAY BE THE YEAR OF THE TIGERS?

          The Tigers ticket department "is showing a new energy
     now that the sellers are on commission for the first time,"
     according to Tom Gage of the DETROIT NEWS.  The Tigers have
     launched an "aggressive campaign," making "hundreds of cold
     calls a day."  The team "could" see a 30% jump in season-
     ticket packages to 8,500, and a "boost" in attendance from
     1.4 million to "at least" 1.7 million (DETROIT NEWS, 1/28).
          PIZZA PIZZA: BRANDWEEK examines Red Wings/Tigers Owners
     Mike and Marian Ilitch's Little Caesars business under the
     header, "Caesars' Fall."  With ad spending cut 22.8% to $53M
     in '96, Little Caesars franchisees "charge the Ilitches with
     being too distracted by the demands of their expanding
     sports and entertainment empires" (BRANDWEEK, 1/26 issue).