One day after the Broncos won Super Bowl XXXII, CO
retailers report high demand for the team's merchandise.
Dave Troost, a subcontractor for N+D Sports: "People are
looking for very specific items they saw players wearing on
TV. The garment licensees pay a lot of money to get their
products in the locker room, and it pays off in sales."
Fruit of the Loom expects to sell $3M worth of Broncos T-
shirts and one of the "most popular items is expected" to be
a shirt that says, "Finished Business" (DENVER POST, 1/27).
ADS: Reviewing Super Bowl XXXII's ads, CNBC's Sharon
Epperson said, "[B]eer [A-B], soda [Pepsi] and a special
sauce [McIlhenny Tabasco] seemed to have the most flavor."
Ad Age's Bob Garfield, on McIlhenny Tabasco's mosquito ad:
"They have shot their entire marketing wad on this one
commercial for 1998, and I think they will see some
results." Epperson: "Still, many agree that overall this
year's Super Bowl ads were disappointing" (CNBC, 1/26)....
Nearly 389,000 game viewers took up Intel on its invitation
to vote via the Internet on how the company's two-part
"whodunit" commercial would end (L.A. TIMES, 1/27).
TERRELL CAN SELL? CNN/SI's Paul Crane, on the marketing
potential of Terrell Davis: "The only things that may keep
Davis from becoming a media star are the traits that help
make him so endearing: his modesty and humility." CNN/SI's
Fred Hickman said, "[D]on't be too surprised if that Mile
High salute doesn't perhaps land an armed forces recruitment
commercial" ("CNN/SI," 1/26).
NOTES: Miller Lite said it expects to sell 40,000-
50,000 cases of souvenir cans commemorating the Broncos
victory (MILWAUKEE JOURNAL SENTINEL, 1/27)....With more than
425 NFL players in attendance, the three day '98 PlayStation
NFL Players Party attracted over 36,000 fans (NFLPA).
