SBD/23/Sports Media

Print All
  • MEDIA NOTES

              ESPN's "Up Close" with O.J. Simpson on January 15 drew
         a 2.1 rating and was seen by 1.5 million households, a
         "record audience" for the program (HOUSTON CHRONICLE, 1/23). 
         ...The '98 PBA Tour will debut on ESPN with the Brentwood
         Classic this Sunday from 1:30-3:00pm EST.  Among the new
         additions on ESPN telecasts of the six-event Tour are a new
         broadcast team of Mike Bush and Marshall Holman; a "mini-
         arena" set up for telecasts; and microphones on the players
         and coaches.  Bleachers will also be placed down-lane on
         both sides of the bowlers and closer to the bowlers (The
         Marquee Group)....The ATP Tour announced that Hamburg-based
         Kabel New Media will re-develop and market the Tour's Web
         site, www.atptour.com., set to relaunch on March 1 (ATP). 
    
    

    Print | Tags: ATP, ESPN, PBA, Media, Walt Disney
  • PHILLIES WELCOME COMCAST INTO THEIR BROADCASTING FAMILY

              The Phillies restructured their broadcasting package,
         reducing its TV carriers from three to two, and adding a
         pre- and post-game show to its radio network.  WPHL-TV, a WB
         affil, retains its Phillies rights, signing a one-year deal
         to broadcast 70 games.  Comcast SportsNet is the new cable
         carrier for the team, and will carry 77 games.  WPHT-AM, the
         flagship for the 18 Phillies Radio Network affils, will
         broadcast all 162 regular-season games, adding a 30-minute
         pre-game show.  All regular-season games will also be
         broadcast at www.phillies.com (Phillies). 
              COVERAGE: In Philadelphia, Jim Salisbury writes that 15
         Phillies games will not be televised and of those 15, three
         will be on Fox and two will be on TBS, leaving 10 games
         unavailable to local fans, unless ESPN decides to take any. 
         Phillies VP/Marketing Dennis Mannion said that conflicts
         with the Flyers and 76ers, and contractual stipulations,
         "made it impossible to televise every game." Salisbury adds
         that in the new deals, the Phillies "have spurned
         traditional rights fees in exchange for the right to control
         all advertising," which is a "more risky proposition," but
         "keeps the door open for a bigger pot of gold if the Phils
         suddenly become a hot commodity."  Team President David
         Montgomery: "We can control our own destiny.  But it puts
         the pressure on us to have a good sales year."  The Phillies
         will get "approximately" $7-8M from Comcast, but "insiders"
         say that it is "not a rights fee, per se, and it doesn't
         affect the control of advertising" (PHILA. INQUIRER, 1/23).
    
    

    Print | Tags: Comcast-Spectacor, ESPN, News Corp./Fox, Philadelphia 76ers, Philadelphia Flyers, Philadelphia Phillies, Media, TBS/TNT, Time Warner, Walt Disney
  • RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

              The following lists ratings from last weekend's network
         events.  Regional NCAA basketball was as follows: No. 1 =
         CLEM-DUKE; TX TECH-TX; and USC-CAL. No. 2 = G'TOWN-UCONN or
         KSU-KU. No. 3 = ARK-KY or UCLA-STAN.  No. 4 = WVU-NOVA or
         CIN-L'VILLE. No. 5 = SC-GA; IA-MN; and NM-AZ.  All times are
         EST.  Numbers are from the networks (THE DAILY).
    
    
    EVENT DATE NET TIME RAT/SHR
    NCAA Basketball: regional No. 1
    1/17
    ABC
    1:00-3:30pm
    1.7/5
    Winter X Games
    1/17
    ABC
    3:30-4:30pm
    1.7/5
    European Figure Skating Champ.
    1/17
    ABC
    4:30-6:00pm
    3.6/9
    NCAA Basketball: regional No. 2
    1/17
    CBS
    2:00-4:00pm
    1.9/6
    NCAA Basketball: regional No. 3
    1/17
    CBS
    4:00-6:00pm
    3.0/8
    Sprint World Ski Challenge
    1/17
    NBC
    2:30-3:00pm
    1.6/5
    PGA Tour: Bob Hope Classic 4th Rd
    1/17
    NBC
    3:00-6:00pm
    2.8/8
    NCAA Basketball: Purdue-Indiana
    1/18
    CBS
    noon-2:00pm
    1.9/5
    NCAA Basketball: regional No. 4
    1/18
    CBS
    2:00-4:00pm
    1.5/4
    NCAA Basketball: regional No. 5
    1/18
    CBS
    4:00-6:00pm
    2.3/5
    NHL All-Star Game
    1/18
    FOX
    4:00-7:00pm
    3.0/7
    NBA on NBC: Pacers-Celtics
    1/18
    NBC
    noon-2:30pm
    4.4/12
    NBA on NBC: Rockets-Bulls
    1/18
    NBC
    2:30-5:00pm
    6.5/16
    PGA Tour: Bob Hope Classic Final
    1/18
    NBC
    5:00-7:00pm
    5.5/11

    Print | Tags: ABC, Boston Celtics, CBS, Chicago Bulls, ESPN, Houston Rockets, Indiana Pacers, NBA, NBC, NCAA, News Corp./Fox, NHL, PGA Tour, Media, Sprint, Viacom, Walt Disney
  • SUPER BOWL RATINGS: LAST YEAR'S 43.3/65 SEEMS BEATABLE

              The following lists a Super Bowl ratings trend for the
         previous 31 games (Nielsen Sports Marketing):
              
    
    SB YR NET TEAMS RAT/SHR
    SB
    YR NET TEAMS RAT/SHR
    I:
    '67
    CBS GB/KC
    22.6/43
    XVI:
    '82
    CBS SF/CIN
    49.1/73
    NBC
    18.5/36
    XVII:
    '83
    NBC WAS/MIA
    48.6/69
    II:
    '68
    CBS GB/OAK
    36.8/68
    XVIII:
    '84
    CBS LA/WAS
    46.4/71
    III:
    '69
    NBC NYJ/BAL
    36.0/70
    XIX:
    '85
    ABC SF/MIA
    46.4/63
    IV:
    '70
    CBS KC/MIN
    39.4/69
    XX:
    '86
    NBC CHI/NE
    48.3/70
    V:
    '71
    NBC BAL/DAL
    39.9/75
    XXI:
    '87
    CBS NYG/DEN
    45.8/66
    VI:
    '72
    CBS DAL/MIA
    44.2/74
    XXII:
    '88
    ABC WAS/DEN
    41.9/62
    VII:
    '73
    NBC MIA/WAS
    42.7/72
    XXIII:
    '89
    NBC SF/CIN
    43.5/68
    VIII:
    '74
    CBS MIA/MIN
    41.6/73
    XXIV:
    '90
    CBS SF/DEN
    39.0/63
    IX:
    '75
    NBC PIT/MIN
    42.4/72
    XXV:
    '91
    ABC NYG/BUF
    41.9/63
    X:
    '76
    CBS PIT/DAL
    42.3/78
    XXVI:
    '92
    CBS WAS/BUF
    40.3/61
    XI:
    '77
    NBC OAK/MIN
    44.4/73
    XXVII:
    '93
    NBC DAL/BUF
    45.1/66
    XII:
    '78
    CBS DAL/DEN
    47.2/67
    XXVIII:
    '94
    NBC DAL/BUF
    45.5/66
    XIII:
    '79
    NBC PIT/DAL
    47.1/74
    XXIX:
    '95
    ABC SF/SD
    41.3/62
    XIV:
    '80
    CBS PIT/LA
    46.3/67
    XXX:
    '96
    NBC DAL/PIT
    46.0/68
    XV:
    '81
    NBC OAK/PHI
    44.4/63
    XXXI:
    '97
    Fox GB/NE
    43.3/65

    SUPER BOWL NOTES: NBC research estimates that "more than" 130 million will watch all or part of the game -- "slightly higher" than the U.S. audience of 129 million that watched last year's game on Fox (Steve Zipay, NEWSDAY, 1/23) ....NBC said covering John Elway "is a big part" of its game plan. NBC Exec Producer Tom Roy: "We'll have cameras on him every single play whether it's on the field or on the sidelines. We think his emotions will be running high, even when the defense is out there. We'll be watching him very closely" (ORLANDO SENTINEL, 1/23)....Play-by-play man Dick Enberg "does not plan any long goodbyes" for NBC's final NFL game. Enberg: "It's self-indulgent. The end should be: 'Thank you for watching, the final score is ... goodbye.'" NBC's Roy: "I don't think anybody cares. So the goodbyes are mainly for us. Our job is to deliver an audience to 'Third Rock From The Sun'" (HARTFORD COURANT, 1/23).

    Print | Tags: ABC, CBS, NBC, News Corp./Fox, NFL, Nielsen, Media, Viacom, Walt Disney
  • TNT SAYS IT WILL KEEP SAME CARRIAGE FEES DESPITE LOSING NFL

              TNT "will seek to maintain its cable-operator carriage
         fees that include a surcharge for NFL games and will not
         reduce the planned percentage increase in fees during its
         contract-renewal negotiations at year's end despite the
         recent loss of its NFL package," according to Scott Hettrick
         of the HOLLYWOOD REPORTER.  Industry observers "believe TNT
         will have a hard time extracting a significant increase in
         carriage fees from cable operators when most affiliation
         agreements expire at the end of the year."  Hettrick writes
         that TNT "built what some sources say was a 12-cent
         surcharge into its current per-subscriber fee of 54 cents to
         compensate for eight games of the NFL."  TNT spokesperson
         Jim Weiss said that it "has no plans to offer operators a
         kickback on the surcharge," and that TNT "still has
         additional programming costs to offset," including renewal
         of its NBA deal (HOLLYWOOD REPORTER, 1/23).
    
    

    Print | Tags: NBA, NFL, Media, TBS/TNT
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug