Social Studies: Callaway Golf's Chad Coleman MSG Fires Sales Execs In Ticket Scalping Scandal Delta Putting Huge Sign In Yankee Stadium Future Of Madison Square Garden Examined Yankees Acquire Chapman Despite DV Investigation Yanks, Dodgers Could Set Tone For Free Agency Callaway Raises Full-Year Earnings Forecast Chase Customers To Get Perks At Rangers Games UFC Schedules '16 Event At MSG Despite Ban Mets Stealing N.Y. Spotlight From Yankees
SBD/23/Sponsorships Advertising Marketing
Published January 23, 1998
In N.Y., Phil Mushnick reports that MSG is negotiating with Yankees Owner George Steinbrenner to become the exclusive sales rep of commercial signage in Yankee Stadium. Such a deal "would enhance the value of advertising packages sold by MSG Network while excluding non-MSG advertisers from appearing on MSG's Yankees telecasts via the made-for-TV rotating billboard at the backstop" (N.Y. POST, 1/23). ....In addition to his Premier Management Group, Former IMS President Bill Donaldson has started his own firm called DBM that will do work related to licensing or distribution of merchandise (INDY STAR-NEWS, 1/23)....Among the 10 boards that President Clinton aide Vernon Jordan sits on are Sara Lee, AmEx, JCPenney and Callaway Golf ("Moneyline," 1/22).