Yankee Stadium Adding Social Gathering Areas Sources: MSG Laid Off 60-70 Employees Yankees Look To Refinance $1B In Debt Venus To Appear In AmEx Ads Around U.S. Open AmEx Using Holograms In U.S. Open Activation Steinbrenner Had To Convince Himself To Be Seller Callaway Golf Looks To Attract More Millennials A-Rod To Retire, Become Advisor For Yankees Yankees Ticket Sales In Doubt? Yankees Uncharacteristically Sellers At Deadline
SBD/23/Sponsorships Advertising Marketing
Published January 23, 1998
In N.Y., Phil Mushnick reports that MSG is negotiating with Yankees Owner George Steinbrenner to become the exclusive sales rep of commercial signage in Yankee Stadium. Such a deal "would enhance the value of advertising packages sold by MSG Network while excluding non-MSG advertisers from appearing on MSG's Yankees telecasts via the made-for-TV rotating billboard at the backstop" (N.Y. POST, 1/23). ....In addition to his Premier Management Group, Former IMS President Bill Donaldson has started his own firm called DBM that will do work related to licensing or distribution of merchandise (INDY STAR-NEWS, 1/23)....Among the 10 boards that President Clinton aide Vernon Jordan sits on are Sara Lee, AmEx, JCPenney and Callaway Golf ("Moneyline," 1/22).