NYC FC Hires Claudio Reyna As Football Dir NYC FC Owners Still Hopeful On Queens Stadium Yankees, Man City Partner On MLS Team Steinbrenner Talks Yankees Ticket Prices IMS Set To Receive $100M Financial Package YES Ratings Decline Without Yankees Stars MLB Franchise Notes MSG Begins Marketing Luxury Suites Callaway Golf Sees $42M Q1 Profit Yankees Could Scrap Plan For Lower Payroll
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SBD/23/Sponsorships Advertising Marketing
Published January 23, 1998
In N.Y., Phil Mushnick reports that MSG is negotiating with Yankees Owner George Steinbrenner to become the exclusive sales rep of commercial signage in Yankee Stadium. Such a deal "would enhance the value of advertising packages sold by MSG Network while excluding non-MSG advertisers from appearing on MSG's Yankees telecasts via the made-for-TV rotating billboard at the backstop" (N.Y. POST, 1/23). ....In addition to his Premier Management Group, Former IMS President Bill Donaldson has started his own firm called DBM that will do work related to licensing or distribution of merchandise (INDY STAR-NEWS, 1/23)....Among the 10 boards that President Clinton aide Vernon Jordan sits on are Sara Lee, AmEx, JCPenney and Callaway Golf ("Moneyline," 1/22).