Mitt Romney In Talks With Yankees For Small Stake Ticket Prices Spike To See Jeter Honored Yankees' Arbitration Hearing Gets Heated Callaway Golf Posts Solid Financials Yanks Still Want To Get Below Tax Threshold Yankees Look For Millennials With Ballpark Upgrades Yankees Embracing Youth Movement Steinbrenners Want To Own Yankees For "Eternity" Yankees Trying To Drum Up Fan Interest IMS' Holiday Lights Draw More Than 150,000
SBD/23/Sponsorships Advertising Marketing
Published January 23, 1998
In N.Y., Phil Mushnick reports that MSG is negotiating with Yankees Owner George Steinbrenner to become the exclusive sales rep of commercial signage in Yankee Stadium. Such a deal "would enhance the value of advertising packages sold by MSG Network while excluding non-MSG advertisers from appearing on MSG's Yankees telecasts via the made-for-TV rotating billboard at the backstop" (N.Y. POST, 1/23). ....In addition to his Premier Management Group, Former IMS President Bill Donaldson has started his own firm called DBM that will do work related to licensing or distribution of merchandise (INDY STAR-NEWS, 1/23)....Among the 10 boards that President Clinton aide Vernon Jordan sits on are Sara Lee, AmEx, JCPenney and Callaway Golf ("Moneyline," 1/22).