"Bronx Bombers" To Close On Broadway Jeter Merchandise Still A Hot Commodity Steinbrenner Field To Feature Japanese Ads Jeter's Endorsements Won't Slow After Retiring MSG Back On Top As Busiest U.S. Arena Planning Begins For Jeter's Farewell Tour Jeter's Retirement Announcement Surprises Yankees "Bronx Bombers" Debuts To Mixed Reviews Tanaka Should Boost Yankees' Ratings, Gate Tanaka "Relieved" To Be With Yankees
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SBD/23/Sponsorships Advertising Marketing
Published January 23, 1998
In N.Y., Phil Mushnick reports that MSG is negotiating with Yankees Owner George Steinbrenner to become the exclusive sales rep of commercial signage in Yankee Stadium. Such a deal "would enhance the value of advertising packages sold by MSG Network while excluding non-MSG advertisers from appearing on MSG's Yankees telecasts via the made-for-TV rotating billboard at the backstop" (N.Y. POST, 1/23). ....In addition to his Premier Management Group, Former IMS President Bill Donaldson has started his own firm called DBM that will do work related to licensing or distribution of merchandise (INDY STAR-NEWS, 1/23)....Among the 10 boards that President Clinton aide Vernon Jordan sits on are Sara Lee, AmEx, JCPenney and Callaway Golf ("Moneyline," 1/22).