Tickets Up Big For Yanks-Sox, Jeter Farewell Jeter Finale Sets YES Network Record Jeter's Portfolio Could Expand In Retirement Knicks' James Dolan Puts Knicks On Backburner Levine: Yanks Have Balanced Jeter Retirement Yankees Set For Jeter Tribute U.S. Open Sponsors Go Digital With Activations "Landlord Suites" At N.Y. Ballparks Struggling IMS President Focused On Increasing Attendance AT&T Rolling Out New Yankees Campaign
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
Published January 23, 1998
In N.Y., Phil Mushnick reports that MSG is negotiating with Yankees Owner George Steinbrenner to become the exclusive sales rep of commercial signage in Yankee Stadium. Such a deal "would enhance the value of advertising packages sold by MSG Network while excluding non-MSG advertisers from appearing on MSG's Yankees telecasts via the made-for-TV rotating billboard at the backstop" (N.Y. POST, 1/23). ....In addition to his Premier Management Group, Former IMS President Bill Donaldson has started his own firm called DBM that will do work related to licensing or distribution of merchandise (INDY STAR-NEWS, 1/23)....Among the 10 boards that President Clinton aide Vernon Jordan sits on are Sara Lee, AmEx, JCPenney and Callaway Golf ("Moneyline," 1/22).