NYC FC Hires Claudio Reyna As Football Dir NYC FC Owners Still Hopeful On Queens Stadium Yankees, Man City Partner On MLS Team Steinbrenner Talks Yankees Ticket Prices IMS Set To Receive $100M Financial Package YES Ratings Decline Without Yankees Stars MLB Franchise Notes MSG Begins Marketing Luxury Suites Callaway Golf Sees $42M Q1 Profit Yankees Could Scrap Plan For Lower Payroll
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MARKETPLACE ROUND-UP
Published January 23, 1998
In N.Y., Phil Mushnick reports that MSG is negotiating
with Yankees Owner George Steinbrenner to become the
exclusive sales rep of commercial signage in Yankee Stadium.
Such a deal "would enhance the value of advertising packages
sold by MSG Network while excluding non-MSG advertisers from
appearing on MSG's Yankees telecasts via the made-for-TV
rotating billboard at the backstop" (N.Y. POST, 1/23).
....In addition to his Premier Management Group, Former IMS
President Bill Donaldson has started his own firm called DBM
that will do work related to licensing or distribution of
merchandise (INDY STAR-NEWS, 1/23)....Among the 10 boards
that President Clinton aide Vernon Jordan sits on are Sara
Lee, AmEx, JCPenney and Callaway Golf ("Moneyline," 1/22).




