SBD/23/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          In N.Y., Phil Mushnick reports that MSG is negotiating
     with Yankees Owner George Steinbrenner to become the
     exclusive sales rep of commercial signage in Yankee Stadium. 
     Such a deal "would enhance the value of advertising packages
     sold by MSG Network while excluding non-MSG advertisers from
     appearing on MSG's Yankees telecasts via the made-for-TV
     rotating billboard at the backstop" (N.Y. POST, 1/23).
     ....In addition to his Premier Management Group, Former IMS
     President Bill Donaldson has started his own firm called DBM
     that will do work related to licensing or distribution of
     merchandise (INDY STAR-NEWS, 1/23)....Among the 10 boards
     that President Clinton aide Vernon Jordan sits on are Sara
     Lee, AmEx, JCPenney and Callaway Golf ("Moneyline," 1/22).

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