Yankees GM Cashman Profiled As Underestimated AmEx, Sharapova Team Up For U.S. Open Yankees To Honor Rodriguez' 3,000th Hit Callaway Golf Reports Mixed Q2 Results Solar Company Signs Deal With Yankees Steinbrenner Family Continues Late Owner's Legacy Yanks, A-Rod Settle Bonus Money Dispute With Rolling Stones, IMS Eyes Non-Racing Events CAA's O'Connor Named MSG CEO Steinbrenner Addresses A-Rod Bonus
SBD/23/Sponsorships Advertising Marketing
Published January 23, 1998
In N.Y., Phil Mushnick reports that MSG is negotiating with Yankees Owner George Steinbrenner to become the exclusive sales rep of commercial signage in Yankee Stadium. Such a deal "would enhance the value of advertising packages sold by MSG Network while excluding non-MSG advertisers from appearing on MSG's Yankees telecasts via the made-for-TV rotating billboard at the backstop" (N.Y. POST, 1/23). ....In addition to his Premier Management Group, Former IMS President Bill Donaldson has started his own firm called DBM that will do work related to licensing or distribution of merchandise (INDY STAR-NEWS, 1/23)....Among the 10 boards that President Clinton aide Vernon Jordan sits on are Sara Lee, AmEx, JCPenney and Callaway Golf ("Moneyline," 1/22).