YES Close To Deal With WPIX For Yanks Steinbrenner: Yankees Not Fiscally Constrained Levine: Yankee Stadium Can House MLS, MLB Big Ten To Hold '18 MBB Tournament At MSG Yanks Expect Good Ticket Sales, Exceed Luxury Tax Lustgarten Leaving NBA To Join MSG Co. MSG Could Double In Value With Split MSG Considers Splitting In Two Callaway Golf's Q3 Revenue Beats Projections Tickets Up Big For Yanks-Sox, Jeter Farewell
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SBD/23/Sponsorships Advertising Marketing
Published January 23, 1998
In N.Y., Phil Mushnick reports that MSG is negotiating with Yankees Owner George Steinbrenner to become the exclusive sales rep of commercial signage in Yankee Stadium. Such a deal "would enhance the value of advertising packages sold by MSG Network while excluding non-MSG advertisers from appearing on MSG's Yankees telecasts via the made-for-TV rotating billboard at the backstop" (N.Y. POST, 1/23). ....In addition to his Premier Management Group, Former IMS President Bill Donaldson has started his own firm called DBM that will do work related to licensing or distribution of merchandise (INDY STAR-NEWS, 1/23)....Among the 10 boards that President Clinton aide Vernon Jordan sits on are Sara Lee, AmEx, JCPenney and Callaway Golf ("Moneyline," 1/22).