Texans-Broncos Lowest Week 7 "MNF" Since '12 Comscore Rankings See ESPN Post Largest Margin ESPN Returns To Top Of ComScore Rankings Broussard Latest ESPN Personality Leaving For FS1 ESPN's "College GameDay" Teams With Snapchat Hill, Smith Ready For "SportsCenter" Profile Bump Hill, Smith To Co-Anchor "SportsCenter" ESPN Earns Strong 5.8 Rating For NL Wild Card John Kruk, ESPN Agree To Part Ways MLB Game Viewership Lower On ESPN
SBD/23/Sponsorships Advertising Marketing
ESPN LOOKS FOR MORE CLASSICS FROM WIEDEN & KENNEDY
Published January 23, 1998
Classic Sports Network by ESPN has chosen Wieden & Kennedy, N.Y., to develop its national branding campaign. Billings were not disclosed (Classic Sports). AD AGE reports that the campaign, slated to break in March, will consist of TV, print and out-of-home media (AD AGE, 1/22). RICK TO STICK: "The Rick," a grassroots trade campaign created to promote ESPNEWS, has led to a national campaign that will run on ESPN and ESPN2 beginning later this month. "The Rick" spots, about a sports enthusiast who craves ESPNEWS, will also run on the ESPN Radio Network (ESPN).