Spurs-Grizzlies Game 1 Draws 3.9 Overnight ESPN Hosted Brainstorming Event ESPN, USTA Finalize 11-Year Deal For U.S. Open Pepper Returns To TV With ESPN ESPN's Skipper Welcomes Competition ESPN, Twitter Expand Partnership ESPN, USTA Close To Deal For U.S. Open Exclusivity ESPN Eyes Subsidizing Wireless-Data Plans NBA Playoffs First Round Viewership Down 9% Minding My Business With Ryen Russillo
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ESPN LOOKS FOR MORE CLASSICS FROM WIEDEN & KENNEDY
Published January 23, 1998
Classic Sports Network by ESPN has chosen Wieden &
Kennedy, N.Y., to develop its national branding campaign.
Billings were not disclosed (Classic Sports). AD AGE
reports that the campaign, slated to break in March, will
consist of TV, print and out-of-home media (AD AGE, 1/22).
RICK TO STICK: "The Rick," a grassroots trade campaign
created to promote ESPNEWS, has led to a national campaign
that will run on ESPN and ESPN2 beginning later this month.
"The Rick" spots, about a sports enthusiast who craves
ESPNEWS, will also run on the ESPN Radio Network (ESPN).
