Sources: Millen Leaving ESPN For Fox Sports TNT's Cavs-Hawks Viewership Up 10% ESPN Wins Best In Sports Media ESPN Wins Best In Sports Television ESPN Digital Wins Best In Digital Sports Media Simmons Done Making ESPN Appearances Theories Swirling Around Simmons' ESPN Exit ESPN Promotes Magnus, Schell, Durant "SportsCenter" Transforms Into "Tomorrowland" ABC Gets NFL Wild Card Simulcast
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ESPN LOOKS FOR MORE CLASSICS FROM WIEDEN & KENNEDY
Published January 23, 1998
Classic Sports Network by ESPN has chosen Wieden & Kennedy, N.Y., to develop its national branding campaign. Billings were not disclosed (Classic Sports). AD AGE reports that the campaign, slated to break in March, will consist of TV, print and out-of-home media (AD AGE, 1/22). RICK TO STICK: "The Rick," a grassroots trade campaign created to promote ESPNEWS, has led to a national campaign that will run on ESPN and ESPN2 beginning later this month. "The Rick" spots, about a sports enthusiast who craves ESPNEWS, will also run on the ESPN Radio Network (ESPN).