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SBD/23/Sponsorships Advertising Marketing
ESPN LOOKS FOR MORE CLASSICS FROM WIEDEN & KENNEDY
Published January 23, 1998
Classic Sports Network by ESPN has chosen Wieden & Kennedy, N.Y., to develop its national branding campaign. Billings were not disclosed (Classic Sports). AD AGE reports that the campaign, slated to break in March, will consist of TV, print and out-of-home media (AD AGE, 1/22). RICK TO STICK: "The Rick," a grassroots trade campaign created to promote ESPNEWS, has led to a national campaign that will run on ESPN and ESPN2 beginning later this month. "The Rick" spots, about a sports enthusiast who craves ESPNEWS, will also run on the ESPN Radio Network (ESPN).