Skipper's Personality Helps Him Guide ESPN ND-UT Put College Football On Sunday Night ABC ESPN's McEnroe Halts Working With Raonic ESPN Public Editor Examines Body Issue Athletes Seeking Pay For Image Use Lose In Court ESPN, USTA Resolve FanVision Dispute Horowitz Talks FS1's Opportunities, Direction Analysts Pleased With Disney-BAM Tech Deal Tributes Continue For ESPN's John Saunders Disney Completes $1B Deal For Stake In BAM Tech
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ESPN LOOKS FOR MORE CLASSICS FROM WIEDEN & KENNEDY
Published January 23, 1998
Classic Sports Network by ESPN has chosen Wieden & Kennedy, N.Y., to develop its national branding campaign. Billings were not disclosed (Classic Sports). AD AGE reports that the campaign, slated to break in March, will consist of TV, print and out-of-home media (AD AGE, 1/22). RICK TO STICK: "The Rick," a grassroots trade campaign created to promote ESPNEWS, has led to a national campaign that will run on ESPN and ESPN2 beginning later this month. "The Rick" spots, about a sports enthusiast who craves ESPNEWS, will also run on the ESPN Radio Network (ESPN).