SBD/23/Sponsorships Advertising Marketing

ESPN LOOKS FOR MORE CLASSICS FROM WIEDEN & KENNEDY

          Classic Sports Network by ESPN has chosen Wieden &
     Kennedy, N.Y., to develop its national branding campaign. 
     Billings were not disclosed (Classic Sports).  AD AGE
     reports that the campaign, slated to break in March, will
     consist of TV, print and out-of-home media (AD AGE, 1/22).
          RICK TO STICK: "The Rick," a grassroots trade campaign
     created to promote ESPNEWS, has led to a national campaign
     that will run on ESPN and ESPN2 beginning later this month. 
     "The Rick" spots, about a sports enthusiast who craves
     ESPNEWS, will also run on the ESPN Radio Network (ESPN).

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ESPN, Walt Disney

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