Debate Audience Puts "MNF" At New Low ESPN Fires Back At FS1's Repeated Jabs NHL Debuting New Technology At WCOH Debate To Take Big Chunk Of "MNF" Audience Tennis Channel, Volvo Car Open Agree To Deal Chicago May Bid To Host '19, '20 X Games Bayless: ESPN Offered "MNF" Segment To Stay ESPN Service Could Offer Specific Sports, Seasons Week 2 "MNF" Overnight Drops Again Le Batard Takes Shot At Bayless' FS1 Show
SBD/23/Sponsorships Advertising Marketing
ESPN LOOKS FOR MORE CLASSICS FROM WIEDEN & KENNEDY
Published January 23, 1998
Classic Sports Network by ESPN has chosen Wieden & Kennedy, N.Y., to develop its national branding campaign. Billings were not disclosed (Classic Sports). AD AGE reports that the campaign, slated to break in March, will consist of TV, print and out-of-home media (AD AGE, 1/22). RICK TO STICK: "The Rick," a grassroots trade campaign created to promote ESPNEWS, has led to a national campaign that will run on ESPN and ESPN2 beginning later this month. "The Rick" spots, about a sports enthusiast who craves ESPNEWS, will also run on the ESPN Radio Network (ESPN).