SBD/23/Sponsorships Advertising Marketing

CARQUEST PUTS THE BRAKES ON BOWL SPONSORSHIP

          Carquest Corp. "has ended its relationship with Raycom
     Sports as the title sponsor" of the Carquest Bowl at Pro
     Player Stadium, according to Craig Barnes of the Ft.
     Lauderdale SUN-SENTINEL.  Carquest, which became the bowl's
     title sponsor in '94, "plans to pursue other sports
     sponsorship opportunities."  Turner Sports recently signed a
     three-year extension to televise the game, which has a total
     guaranteed payout of $1.5M.  The bowl has an agreement at
     Pro Player through 2001.  Barnes adds that Raycom "is
     dedicated to maintaining the game" (SUN-SENTINEL, 1/23).
     
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