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SBD/23/Sponsorships Advertising Marketing
CARQUEST PUTS THE BRAKES ON BOWL SPONSORSHIP
Published January 23, 1998
Carquest Corp. "has ended its relationship with Raycom Sports as the title sponsor" of the Carquest Bowl at Pro Player Stadium, according to Craig Barnes of the Ft. Lauderdale SUN-SENTINEL. Carquest, which became the bowl's title sponsor in '94, "plans to pursue other sports sponsorship opportunities." Turner Sports recently signed a three-year extension to televise the game, which has a total guaranteed payout of $1.5M. The bowl has an agreement at Pro Player through 2001. Barnes adds that Raycom "is dedicated to maintaining the game" (SUN-SENTINEL, 1/23).