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  • NFL ENTERS JOINT VENTURE TO DEVELOP INTERACTIVE COMPLEXES

              The NFL has entered a "more than" $100M joint venture
         with FL-based real-estate firm St. Joe Corp to develop a
         "chain of interactive entertainment centers" that would
         include "technology-based games," restaurants and retail
         stores, according to Fatsis & Carrns of the WALL STREET
         JOURNAL.  The project, a "spinoff" of the NFL Experience, is
         "[t]entatively dubbed" NFLX.  NFL officials estimate that it
         would cost "more than" $100M to develop the first of a
         planned seven to nine such centers, which is scheduled to
         open in New York City in "late" '99.  The league has
         targeted other U.S. cities, including Boston and L.A., with
         plans to expand to "key" int'l markets with interest in the
         NFL including Tokyo, London, Frankfurt and Barcelona.  Plans
         call for 35,000 square-foot facilities to look like NFL
         stadiums, housing virtual reality activities.  NFL execs
         project the centers "could generate up to" $170M a year and
         "be another significant revenue source for a league awash in
         money" (WALL STREET JOURNAL, 1/23).
    
    

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