The following lists the ad roster for NBC's Super Bowl telecast. Rates are an average of $1.3M/:30 (AD AGE, 1/19).
| ADVERTISER | AD BUY | AGENCY |
| Anheuser-Busch | 4:00; throughout game | Various |
| AT&T | One :60; 1st quarter | Young & Rubicam |
| Auto-By-Tel Corp. | One :30; 2nd qtr | RBI Communications |
| Coca-Cola Co. | Two :30; pre- & in-game | n/a |
| Walt Disney Co. | One :60; 2nd qtr | In-house |
| Dr Pepper/7 Up | Two :30; Pregame/kickoff; One :15 billboard | Young & Rubicam |
| Frito-Lay | At least one :30 | BBDO Worldwide or DDB Needham World. |
| GM's Pontiac | Two :30; 1st & 2nd qtr Sponsor post-game
w/3 spots plus billboard | DMB&B |
| H.J. Heinz Co. | Two :30; pre-game | DDB Needham World. |
| Tommy Hilfiger USA | One :30; 4th qtr | Deutsch |
| Holiday Inn | One :30; 1st qtr | Fallon McElligott |
| Hormel Foods | Two :30; 2nd & 4th qtr | BBDO Worldwide |
| Intel Corp. | Two :30; pre-game & 4th; One :60; 2nd qtr | Euro RSCG DMW |
| Iomega Corp. | One :30; 3rd or 4th qtr | Euro RSCG DMW |
| Mail Boxes Etc. | One :30 | Ken Smith Adv. |
| MasterCard Int'l | Two :30 | McCann-Erickson WW |
| E. McIlhenny Sons | One :30; 4th qtr | DDB Needham World. |
| Michelin Tire Corp. | Two :30; pre-game & 3rd | DDB Needham World. |
| Miller Brewing Co. | Three :60 & Two :30; pre-game; One :30; post | Fallon McElligott |
| M&M/Mars | Two :15; pre-game; One :30; before kickoff; One :30; 3rd qtr | BBDO Worldwide |
| Network Associates | One :30; 2nd qtr | Think New Ideas |
| New Line Cinema | Two :30 | In-house |
| Nike | One :60; 2nd qtr | Goodby, Silverstein |
| Nokia Corp. | One :30; 3rd qtr | Richards Group |
| Oracle Corp. | One :30; late 1st qtr | Think New Ideas |
| Pepsi-Cola Co. | 4:00, including pre- and post-game
possibly separate :60 or :30 for Lipton Brisk | BBDO Worldwide
Thompson USA (Brisk) |
| Pizza Hut | One :30; pre-game | BBDO Worldwide |
| Primestar | One :30; 3rd qtr | ABP/Draft Worldwide |
| Qualcomm | Two :30; pre-game & 2nd | DGWB |
| Royal Carribean/ | $5M halftime sponsor | McKinney & Silver |
| Celebrity Cruises | Two :10 & Two :30 | Harris Drury Cohen |
| Sony Pictures Ent. | One :30; 3rd qtr | In-house |
| Visa U.S.A. | One :60; 1st qtr | BBDO Worldwide |
| Volvo Trucks N.A. | One :30; 4th qtr | Carmichael Lynch |
| Westin Hotels | One :30; pre-game; One :30 4th qtr | DDB Needham World. |
