SBD/22/The Back Of The Book

INTRODUCING THE ADVERTISERS FOR SUNDAY'S SUPER BOWL TELECAST

          The following lists the ad roster for NBC's Super Bowl
     telecast.  Rates are an average of $1.3M/:30 (AD AGE, 1/19).
     

ADVERTISER
AD BUY
AGENCY
Anheuser-Busch 4:00; throughout game Various
AT&T One :60; 1st quarter Young & Rubicam
Auto-By-Tel Corp. One :30; 2nd qtr RBI Communications
Coca-Cola Co. Two :30; pre- & in-game n/a
Walt Disney Co. One :60; 2nd qtr In-house
Dr Pepper/7 Up Two :30; Pregame/kickoff; One :15 billboard Young & Rubicam
Frito-Lay At least one :30 BBDO Worldwide or DDB Needham World.
GM's Pontiac Two :30; 1st & 2nd qtr Sponsor post-game
w/3 spots plus billboard
DMB&B
H.J. Heinz Co. Two :30; pre-game DDB Needham World.
Tommy Hilfiger USA One :30; 4th qtr Deutsch
Holiday Inn One :30; 1st qtr Fallon McElligott
Hormel Foods Two :30; 2nd & 4th qtr BBDO Worldwide
Intel Corp. Two :30; pre-game & 4th; One :60; 2nd qtr Euro RSCG DMW
Iomega Corp. One :30; 3rd or 4th qtr Euro RSCG DMW
Mail Boxes Etc. One :30 Ken Smith Adv.
MasterCard Int'l Two :30 McCann-Erickson WW
E. McIlhenny Sons One :30; 4th qtr DDB Needham World.
Michelin Tire Corp. Two :30; pre-game & 3rd DDB Needham World.
Miller Brewing Co. Three :60 & Two :30; pre-game; One :30; post Fallon McElligott
M&M/Mars Two :15; pre-game; One :30; before kickoff; One :30; 3rd qtr BBDO Worldwide
Network Associates One :30; 2nd qtr Think New Ideas
New Line Cinema Two :30 In-house
Nike One :60; 2nd qtr Goodby, Silverstein
Nokia Corp. One :30; 3rd qtr Richards Group
Oracle Corp. One :30; late 1st qtr Think New Ideas
Pepsi-Cola Co. 4:00, including pre- and post-game
possibly separate :60 or :30 for Lipton Brisk
BBDO Worldwide
Thompson USA (Brisk)
Pizza Hut One :30; pre-game BBDO Worldwide
Primestar One :30; 3rd qtr ABP/Draft Worldwide
Qualcomm Two :30; pre-game & 2nd DGWB
Royal Carribean/ $5M halftime sponsor McKinney & Silver
Celebrity Cruises Two :10 & Two :30 Harris Drury Cohen
Sony Pictures Ent. One :30; 3rd qtr In-house
Visa U.S.A. One :60; 1st qtr BBDO Worldwide
Volvo Trucks N.A. One :30; 4th qtr Carmichael Lynch
Westin Hotels One :30; pre-game; One :30 4th qtr DDB Needham World.

 

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