SBD/22/The Back Of The Book

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              The following lists the ad roster for NBC's Super Bowl
         telecast.  Rates are an average of $1.3M/:30 (AD AGE, 1/19).
    AD BUY
    Anheuser-Busch 4:00; throughout game Various
    AT&T One :60; 1st quarter Young & Rubicam
    Auto-By-Tel Corp. One :30; 2nd qtr RBI Communications
    Coca-Cola Co. Two :30; pre- & in-game n/a
    Walt Disney Co. One :60; 2nd qtr In-house
    Dr Pepper/7 Up Two :30; Pregame/kickoff; One :15 billboard Young & Rubicam
    Frito-Lay At least one :30 BBDO Worldwide or DDB Needham World.
    GM's Pontiac Two :30; 1st & 2nd qtr Sponsor post-game
    w/3 spots plus billboard
    H.J. Heinz Co. Two :30; pre-game DDB Needham World.
    Tommy Hilfiger USA One :30; 4th qtr Deutsch
    Holiday Inn One :30; 1st qtr Fallon McElligott
    Hormel Foods Two :30; 2nd & 4th qtr BBDO Worldwide
    Intel Corp. Two :30; pre-game & 4th; One :60; 2nd qtr Euro RSCG DMW
    Iomega Corp. One :30; 3rd or 4th qtr Euro RSCG DMW
    Mail Boxes Etc. One :30 Ken Smith Adv.
    MasterCard Int'l Two :30 McCann-Erickson WW
    E. McIlhenny Sons One :30; 4th qtr DDB Needham World.
    Michelin Tire Corp. Two :30; pre-game & 3rd DDB Needham World.
    Miller Brewing Co. Three :60 & Two :30; pre-game; One :30; post Fallon McElligott
    M&M/Mars Two :15; pre-game; One :30; before kickoff; One :30; 3rd qtr BBDO Worldwide
    Network Associates One :30; 2nd qtr Think New Ideas
    New Line Cinema Two :30 In-house
    Nike One :60; 2nd qtr Goodby, Silverstein
    Nokia Corp. One :30; 3rd qtr Richards Group
    Oracle Corp. One :30; late 1st qtr Think New Ideas
    Pepsi-Cola Co. 4:00, including pre- and post-game
    possibly separate :60 or :30 for Lipton Brisk
    BBDO Worldwide
    Thompson USA (Brisk)
    Pizza Hut One :30; pre-game BBDO Worldwide
    Primestar One :30; 3rd qtr ABP/Draft Worldwide
    Qualcomm Two :30; pre-game & 2nd DGWB
    Royal Carribean/ $5M halftime sponsor McKinney & Silver
    Celebrity Cruises Two :10 & Two :30 Harris Drury Cohen
    Sony Pictures Ent. One :30; 3rd qtr In-house
    Visa U.S.A. One :60; 1st qtr BBDO Worldwide
    Volvo Trucks N.A. One :30; 4th qtr Carmichael Lynch
    Westin Hotels One :30; pre-game; One :30 4th qtr DDB Needham World.


    Print | Tags: Anheuser Busch, ATT, Coca-Cola, Dr Pepper Snapple Group, General Motors, MasterCard, NBC, Nike, PepsiCo, Visa, Walt Disney
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