Officials Outline Super Bowl Transit Plan Steiner Sports Hosts Yankees Dinner NFL Recommits To Fuel Up To Play 60 Speedo Launches "Art of the Cap" The Sportsman Channel Hires Sarah Palin ESPN To Air Bears' Mike Ditka Tribute NFL Launching "Homecoming" Effort Classified Advertisements Overnight Ratings From The Weekend
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The following lists the ad roster for NBC's Super Bowl telecast. Rates are an average of $1.3M/:30 (AD AGE, 1/19).
ADVERTISERAD BUYAGENCY Anheuser-Busch 4:00; throughout game Various AT&T One :60; 1st quarter Young & Rubicam Auto-By-Tel Corp. One :30; 2nd qtr RBI Communications Coca-Cola Co. Two :30; pre- & in-game n/a Walt Disney Co. One :60; 2nd qtr In-house Dr Pepper/7 Up Two :30; Pregame/kickoff; One :15 billboard Young & Rubicam Frito-Lay At least one :30 BBDO Worldwide or DDB Needham World. GM's Pontiac Two :30; 1st & 2nd qtr Sponsor post-game
w/3 spots plus billboard
DMB&B H.J. Heinz Co. Two :30; pre-game DDB Needham World. Tommy Hilfiger USA One :30; 4th qtr Deutsch Holiday Inn One :30; 1st qtr Fallon McElligott Hormel Foods Two :30; 2nd & 4th qtr BBDO Worldwide Intel Corp. Two :30; pre-game & 4th; One :60; 2nd qtr Euro RSCG DMW Iomega Corp. One :30; 3rd or 4th qtr Euro RSCG DMW Mail Boxes Etc. One :30 Ken Smith Adv. MasterCard Int'l Two :30 McCann-Erickson WW E. McIlhenny Sons One :30; 4th qtr DDB Needham World. Michelin Tire Corp. Two :30; pre-game & 3rd DDB Needham World. Miller Brewing Co. Three :60 & Two :30; pre-game; One :30; post Fallon McElligott M&M/Mars Two :15; pre-game; One :30; before kickoff; One :30; 3rd qtr BBDO Worldwide Network Associates One :30; 2nd qtr Think New Ideas New Line Cinema Two :30 In-house Nike One :60; 2nd qtr Goodby, Silverstein Nokia Corp. One :30; 3rd qtr Richards Group Oracle Corp. One :30; late 1st qtr Think New Ideas Pepsi-Cola Co. 4:00, including pre- and post-game
possibly separate :60 or :30 for Lipton Brisk
Thompson USA (Brisk)
Pizza Hut One :30; pre-game BBDO Worldwide Primestar One :30; 3rd qtr ABP/Draft Worldwide Qualcomm Two :30; pre-game & 2nd DGWB Royal Carribean/ $5M halftime sponsor McKinney & Silver Celebrity Cruises Two :10 & Two :30 Harris Drury Cohen Sony Pictures Ent. One :30; 3rd qtr In-house Visa U.S.A. One :60; 1st qtr BBDO Worldwide Volvo Trucks N.A. One :30; 4th qtr Carmichael Lynch Westin Hotels One :30; pre-game; One :30 4th qtr DDB Needham World.