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The following lists the ad roster for NBC's Super Bowl telecast. Rates are an average of $1.3M/:30 (AD AGE, 1/19).
ADVERTISERAD BUYAGENCY Anheuser-Busch 4:00; throughout game Various AT&T One :60; 1st quarter Young & Rubicam Auto-By-Tel Corp. One :30; 2nd qtr RBI Communications Coca-Cola Co. Two :30; pre- & in-game n/a Walt Disney Co. One :60; 2nd qtr In-house Dr Pepper/7 Up Two :30; Pregame/kickoff; One :15 billboard Young & Rubicam Frito-Lay At least one :30 BBDO Worldwide or DDB Needham World. GM's Pontiac Two :30; 1st & 2nd qtr Sponsor post-game
w/3 spots plus billboard
DMB&B H.J. Heinz Co. Two :30; pre-game DDB Needham World. Tommy Hilfiger USA One :30; 4th qtr Deutsch Holiday Inn One :30; 1st qtr Fallon McElligott Hormel Foods Two :30; 2nd & 4th qtr BBDO Worldwide Intel Corp. Two :30; pre-game & 4th; One :60; 2nd qtr Euro RSCG DMW Iomega Corp. One :30; 3rd or 4th qtr Euro RSCG DMW Mail Boxes Etc. One :30 Ken Smith Adv. MasterCard Int'l Two :30 McCann-Erickson WW E. McIlhenny Sons One :30; 4th qtr DDB Needham World. Michelin Tire Corp. Two :30; pre-game & 3rd DDB Needham World. Miller Brewing Co. Three :60 & Two :30; pre-game; One :30; post Fallon McElligott M&M/Mars Two :15; pre-game; One :30; before kickoff; One :30; 3rd qtr BBDO Worldwide Network Associates One :30; 2nd qtr Think New Ideas New Line Cinema Two :30 In-house Nike One :60; 2nd qtr Goodby, Silverstein Nokia Corp. One :30; 3rd qtr Richards Group Oracle Corp. One :30; late 1st qtr Think New Ideas Pepsi-Cola Co. 4:00, including pre- and post-game
possibly separate :60 or :30 for Lipton Brisk
Thompson USA (Brisk)
Pizza Hut One :30; pre-game BBDO Worldwide Primestar One :30; 3rd qtr ABP/Draft Worldwide Qualcomm Two :30; pre-game & 2nd DGWB Royal Carribean/ $5M halftime sponsor McKinney & Silver Celebrity Cruises Two :10 & Two :30 Harris Drury Cohen Sony Pictures Ent. One :30; 3rd qtr In-house Visa U.S.A. One :60; 1st qtr BBDO Worldwide Volvo Trucks N.A. One :30; 4th qtr Carmichael Lynch Westin Hotels One :30; pre-game; One :30 4th qtr DDB Needham World.