The following lists the ad roster for NBC's Super Bowl
     telecast.  Rates are an average of $1.3M/:30 (AD AGE, 1/19).
     


  
 
    
ADVERTISER
    

      
AD 
        BUY
    
    

      
AGENCY
    
  
  
 
    
Anheuser-Busch
    
4:00; 
      throughout game
    
Various
  
  
 
    
AT&T
    
One :60; 
      1st quarter
    
Young & 
      Rubicam
  
  
 
    
Auto-By-Tel 
      Corp.
    
One 
      :30; 2nd qtr
    
RBI 
      Communications
  
  
 
    
Coca-Cola 
      Co.
    
Two :30; 
      pre- & in-game
    
n/a
  
  
 
    
Walt 
      Disney Co.
    
One 
      :60; 2nd qtr
    
In-house
  
  
 
    
Dr 
      Pepper/7 Up
    
Two :30; 
      Pregame/kickoff; One :15 billboard
    
Young & 
      Rubicam
  
  
 
    
Frito-Lay
    
At 
      least one :30
    
BBDO 
      Worldwide or DDB Needham World.
  
  
 
    
GM's 
      Pontiac
    
Two :30; 
      1st & 2nd qtr Sponsor post-game 

      w/3 spots plus billboard
    
DMB&B
  
  
 
    
H.J. 
      Heinz Co.
    
Two 
      :30; pre-game
    
DDB 
      Needham World.
  
  
 
    
Tommy 
      Hilfiger USA
    
One :30; 
      4th qtr
    
Deutsch
  
  
 
    
Holiday 
      Inn
    
One 
      :30; 1st qtr
    
Fallon 
      McElligott
  
  
 
    
Hormel 
      Foods
    
Two :30; 
      2nd & 4th qtr
    
BBDO Worldwide
  
  
 
    
Intel 
      Corp.
    
Two 
      :30; pre-game & 4th; One :60; 2nd qtr
    
Euro 
      RSCG DMW
  
  
 
    
Iomega 
      Corp.
    
One :30; 
      3rd or 4th qtr
    
Euro RSCG 
      DMW
  
  
 
    
Mail 
      Boxes Etc.
    
One 
      :30
    
Ken 
      Smith Adv.
  
  
 
    
MasterCard 
      Int'l
    
Two :30
    
McCann-Erickson 
      WW
  
  
 
    
E. 
      McIlhenny Sons
    
One 
      :30; 4th qtr
    
DDB 
      Needham World.
  
  
 
    
Michelin 
      Tire Corp.
    
Two :30; 
      pre-game & 3rd
    
DDB Needham 
      World.
  
  
 
    
Miller 
      Brewing Co.
    
Three 
      :60 & Two :30; pre-game; One :30; post
    
Fallon 
      McElligott
  
  
 
    
M&M/Mars
    
Two :15; 
      pre-game; One :30; before kickoff; One :30; 3rd qtr
    
BBDO Worldwide
  
  
 
    
Network 
      Associates
    
One 
      :30; 2nd qtr
    
Think 
      New Ideas
  
  
 
    
New 
      Line Cinema
    
Two :30
    
In-house
  
  
 
    
Nike
    
One 
      :60; 2nd qtr
    
Goodby, 
      Silverstein
  
  
 
    
Nokia 
      Corp.
    
One :30; 
      3rd qtr
    
Richards 
      Group
  
  
 
    
Oracle 
      Corp.
    
One 
      :30; late 1st qtr
    
Think 
      New Ideas
  
  
 
    
Pepsi-Cola 
      Co.
    
4:00, including 
      pre- and post-game 

      possibly separate :60 or :30 for Lipton Brisk
    
BBDO Worldwide

      Thompson USA (Brisk) 
  
  
 
    
Pizza 
      Hut
    
One 
      :30; pre-game
    
BBDO 
      Worldwide
  
  
 
    
Primestar
    
One :30; 
      3rd qtr
    
ABP/Draft 
      Worldwide
  
  
 
    
Qualcomm
    
Two 
      :30; pre-game & 2nd
    
DGWB
  
  
 
    
Royal 
      Carribean/
    
$5M halftime 
      sponsor
    
McKinney 
      & Silver
  
  
 
    
Celebrity 
      Cruises
    
Two 
      :10 & Two :30
    
Harris 
      Drury Cohen
  
  
 
    
Sony 
      Pictures Ent.
    
One :30; 
      3rd qtr
    
In-house
  
  
 
    
Visa 
      U.S.A.
    
One 
      :60; 1st qtr
    
BBDO 
      Worldwide
  
  
 
    
Volvo 
      Trucks N.A.
    
One :30; 
      4th qtr
    
Carmichael 
      Lynch
  
  
 
    
Westin 
      Hotels
    
One 
      :30; pre-game; One :30 4th qtr
    
DDB 
      Needham World.
  

 

        
        Print | Tags: Anheuser Busch, AT&T, BBDO, Coca-Cola, Dr Pepper/7UP, General Motors, M&M/Mars, MasterCard, NBC, Nike, PepsiCo, The Back of the Book, Time Warner, Visa, Walt Disney