SBD/22/Sports Media

WELCOME HOME, GREG GUMBEL; NBC READIES FOR ITS LAST DANCE

          NBC's Greg Gumbel, who will serve Sunday as the host of
     the Super Bowl, agreed to a five-year deal averaging $1.75M
     a year with CBS, according to USA TODAY.  Gumbel will serve
     as CBS' No. 1 play-by-play man for AFC football, and will
     "probably" work with Phil Simms.  NBC's Cris Collinsworth
     has agreed to a five-year deal with Fox "for about" $1M a
     year and will join its NFL pre-game show (USA TODAY, 1/22). 
          UP CLOSE & PERSONAL: NBC "is promising an 'inside-the-
     helmet'" view on Sunday, as the net will utilize the latest
     in real-time 3D graphics, putting the viewer "behind the
     quarterback's face mask."  Assisting NBC is CA-based Silicon
     Graphics Inc. (Glenn Lovell, SAN JOSE MERCURY NEWS, 1/21). 
          SAVE THE LAST DANCE FOR....: NBC will hold a "final
     fiesta" after its Sunday Super Bowl telecast, which will
     feature Donna Summer.  In N.Y., Neal Travis reports that the
     post-game celebration is "appropriately" called "The 'Last
     Dance' Party" (Neal Travis, N.Y. POST, 1/22).

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