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CRITICS QUESTION ECONOMIC IMPACT FIGURES FOR SUPER BOWL
Published January 22, 1998
Boosters estimate the economic impact of San Diego hosting the Super Bowl to be $230M, according to Michael Stetz of the SAN DIEGO UNION-TRIBUNE. The city is expected to get a "jolt" of $4M in taxes, most of which will come from the hotel occupancy tax, which is projected to generate $2.4M. However, the $230M economic impact figure is being "met with skepticism by some economists because they question the depth" of those studies. Robert Baade, an economist at Lake Forest College (IL), noted that such studies don't take into account "how many people will avoid San Diego" during Super Bowl week, and he wondered how much of the money "is simply being redistributed, not added." For its part, the NFL this year is paying Price Waterhouse to do an economic impact study of the Super Bowl (UNION- TRIBUNE, 1/21). In L.A., Chris Kraul reports that direct spending by visitors, NFL/teams and the media "in recent Super Bowl host cities has been estimated" between $80M to $100M. San Diego is donating more than $600,000 in police and other municipal services while relinquishing" all parking/concessions to the NFL (L.A. TIMES, 1/22).