Menu
Sponsorships Advertising Marketing

NFL IN FULL FORCE TRYING TO ROUND UP SUPER BOWL RIP-OFFS

          The "high-stakes game of cat and mouse between NFL
     Properties ... and the huge bogus merchandise industry goes
     into warp drive in these days leading up to the Super Bowl,"
     according to Jim Stingl of the MILWAUKEE JOURNAL SENTINEL. 
     Nearly $1M in NFL knockoffs "were seized at each of the last
     few Super Bowls."  NFL Manager of Corporate Communications
     Brian McCarthy said counterfeit potential this year "is
     heightened" due to San Diego's proximity to Tijuana and
     L.A., where "cheap, often poorly made" items are
     manufactured.  McCarthy: "I saw a T-shirt that had the
     spelling of San Diego incorrect."  On Thursday, NFLP, along
     with the Packers and Broncos, are expecting to receive
     authorization from the Superior Court of the CA to "slap
     restraining orders on counterfeiters and seize their stuff." 
     The league placed a full-page ad in the San Diego Union-
     Tribune showing a shirt bearing the words: "My boss went to
     the Super Bowl in San Diego and all I got was this lousy
     counterfeit T-shirt."  Super Bowl merchandise sales "are
     expected to top" $100M this year (JOURNAL SENTINEL, 1/21). 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/01/21/Sponsorships-Advertising-Marketing/NFL-IN-FULL-FORCE-TRYING-TO-ROUND-UP-SUPER-BOWL-RIP-OFFS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/01/21/Sponsorships-Advertising-Marketing/NFL-IN-FULL-FORCE-TRYING-TO-ROUND-UP-SUPER-BOWL-RIP-OFFS.aspx

CLOSE