SBD/16/Events Attractions

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  • ESPN GOES TO EXTREMES WITH WINTER X GAMES IN COLORADO

              ESPN kicks off coverage of its Winter X Games today
         from Crested Butte, CO, on ESPN and ESPN2.  ABC will carry
         an hour of coverage Saturday.  The Games end Sunday.
              THEY GO TO EXTREMES: USA TODAY's Sal Ruibal reported
         that the Summer and Winter X Games combined have a budget of
         "just" $15M, "yet they probably will turn a bigger profit
         for Disney than its NFL telecasts."  All available ad slots
         are purchased, and Nike, AT&T, Mountain Dew, Pringles, Taco
         Bell and Volkswagen "are locked in for future X Games." 
         ESPN Senior VP Jeff Ruhe: "After three years, we're in the
         black and turning blacker" (USA TODAY, 1/15).  ESPN
         Coordinating Producer Jamie Reynolds said the net's coverage
         -- costing $5M -- would not just be "eye candy":
         "Personality is a huge hook for us" (Colorado Spr GAZETTE
         TELEGRAPH, 1/16).  In Denver, Scott Willoughby reported that
         with 300 athletes, a temporary staff of more than 1,000 and
         another 400-plus volunteers, "the X Games are being touted
         as this winter's biggest sporting event next to the Nagano
         Olympics."  ESPN's broadcast is expected to reach 221
         million homes in 120 countries and will be aired in 20
         languages.  Crested Butte Special Events Dir Gina Kroft, on
         the Games' impact on the town: "The awareness we've gained
         just from the [X Games spokesperson] Evel Knievel
         commercials has already made it worthwhile" (POST, 1/11).  
    
    

    Print | Tags: ABC, ATT, ESPN, Events and Attractions, NFL, Nike, PepsiCo, Walt Disney
  • GOING TO SAN DIEGO? HAVE YOURSELF AN NFL EXPERIENCE

              The NFL, Coca-Cola and Sprint will team-up again to
         present The NFL Experience, January 16-18 and 22-25,
         adjacent to the Super Bowl in San Diego.  The NFL Experience
         features a combination of more than 50 interactive games,
         displays and entertainment attractions.  More than 125,000
         fans are expected to attend over the event's two weekends
         (NFL Experience).  FL-based Entry Media has reached
         agreement with NFLP which will bring Turnstile Advertising,
         with Turnstile AdSleeve Armcovers, to the NFL Experience
         during the Super Bowl.  Coca-Cola and Sprint will be the
         sponsors on the turnstiles (Entry Media).
                        
    

    Print | Tags: Coca-Cola, Events and Attractions, NFL, Sprint
  • NHL HOPING EVERYONE HAS A FAN-TASTIC TIME IN VANCOUVER

              The NHL "hopes to draw about 50,000 fans" to the
         Pinnacle.NHL FANtasy "interactive hockey theme park" at the
         Pacific Coliseum, according to John MacKie of the VANCOUVER
         SUN.  The exhibition takes up 250,000-square-feet of space
         in five Pacific National Exhibition buildings.  Interactive
         displays allow fans to test their goaltending skills, clock
         their slapshot or test their stickhandling ability.  MacKie
         wrote that the "biggest lure" is getting your photo taken
         with the Stanley Cup for $5, or free with your own camera
         (VANCOUVER SUN, 1/15).  The PROVINCE's Paul Chapman reported
         that sales from the '98 FANtasy "have already surpassed"
         sales from events in Boston and San Jose.  Chapman: "No
         matter how crazy they got in San Jose's Shark Tank, there's
         no mistaking Vancouver is a hockey town" (PROVINCE, 1/14).  
              HOT SHOT: Wayne King, a 37-year-old electronics
         technician from Dayton, OH, will have the chance to win $5M
         in the Norelco/NHL SuperSkills $5 Million Challenge.  King
         will take four shots at four targets in eight seconds.  For
         each target he hits, he will win $1M.  If he hits all four,
         he wins $5M.  The event will take place during ESPN's "All-
         Star Saturday" Skills Competition (Norelco).  
    
    

    Print | Tags: ESPN, Events and Attractions, Acushnet, NHL, Walt Disney
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