WHAT ELS IS THERE FOR ADIDAS? LINKING WITH TOP FEMALE GOLFER

          adidas will ship its golf apparel line to retail stores
     beginning March 1, according to Lynn Henning of GOLFWEEK. 
     The deliveries coincide with adidas' acquisition of Salomon,
     the parent of Taylor Made Golf and the signing of Ernie Els
     to an endorsement deal last fall.  Henning reports that
     adidas' marketing strategy is centered around "the younger
     golf crowd ... the Generation X and sub-X group."  Henning
     adds that "a year from now, adidas plans to book-end Els
     with a celebrated woman golfer who will head up adidas'
     initial splash into women's golf apparel" (GOLFWEEK, 1/10).
          DEAL: Golfer Tom Lehman signed a contract extension
     with Taylor Made through 2002 (AP/ESPN SportsZone, 1/15).