Sports Media

HARK! THE HERALD IBM SWINGS AT JOINT SUPER BOWL WEB SITE

12.19.1997

          The NFL, NBC Sports and IBM will jointly produce the     official Super Bowl XXXII Web Site at www.superbowl.com.      The site will launch December 20 and culminate with a live     cybercast of the game on January 25.  Superbowl.com will     include: a virtual tour of cities hosting playoff games;     audio and video coverage of all Super Bowl events; Jay Leno     characters; a Super Bowl sweepstakes; a Super Bowl store;     chats with NFL players and coaches; party guide/recipes;     polls; trivia contests; and animated playbooks (NBC).  The     project will include an on-air and online cross-promotional     campaign by NBC and the NFL (AD AGE DAILY, 12/19).

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